According to Mortimer, his relationship with Haim dates back to the beginning of his tenure. He told music week, “I signed Este, Alana and danielle back in 2012, as he first act I signed when I came to polydor, and to still be working with them 13 years later is something I am personally very proud of.”

Mortimer emphasized that their enduring collaboration highlights Polydor’s dedication to artist progress.He added that Polydor focuses on long careers, investing in artists like Lana Del Rey, Florence + The Machine, Michael Kiwanuka, Sam fender and Haim, who “continue to develop and evolve.”

Haim’s previous album, Women In Music pt III, was released during the coronavirus pandemic, which affected both its release and the band’s touring opportunities. Mortimer is optimistic about their return, stating, “I think they’re brilliantly equipped for this landscape.They can tour now, which is great, as they are a formidable live band – always have been. I’m not sure that’s something that’s celebrated enough about them.”

Mortimer also noted that the trio “were very early and pioneering in their use of social media, which remains such a potent driver”.

Mortimer mentioned that “They worked with digital strategist Terrence OConnor on the last album, and his profile has recently exploded with his work with Charli XCX. That partnership is continuing for this campaign to hilarious effect.”

Haim achieved No.1 with their 2013 debut album Days Are Gone (377,656 sales,according to the Official Charts Company) and again with Women In Music Pt III (96,599). Their second album, Something To Tell You (91,842), reached No.2.Mortimer anticipates a critically important impact with their latest release. “We’re always aspiring with everything we do,” he stated. “But Haim are a career act, not one that should necessarily be defined by chart positions.They’re an act that have a profound effect on culture. How you measure that I don’t know, it’s more something you can feel. We’re lucky to get to work with such cultural forces.”

Polydor Label Group’s Accomplished 2025

Mortimer also highlighted the Polydor Label Group’s successful run in 2025, with Haim joining several major campaigns. “We are having a truly phenomenal 2025 so far,” he said. “We’ve had the biggest global dance record of the year with Chrystal’s The Days, we’ve released a record-breaker of an album with Sam Fender’s People Watching, and a career best with Inhaler’s Open Wide.”

“I signed Este, alana and Danielle back in 2012…and to still be working with them 13 years later is something I am personally very proud of.”

He further noted the label’s international influence, mentioning Sabrina Carpenter’s upcoming album. “Doechii has been a huge breakthrough, plus Sabrina Carpenter and gracie Abrams continue to dominate,” Mortimer stated. “And with a release slate of Haim, Olivia Dean and lana Del Rey, plus incredible momentum on Jazzy, Sammy Virji, Good Neighbours and LeoStayTrill, I’m buzzing about the future for the label group.”