In the dynamic world of events, where the key is to generate unique experiences for increasingly demanding and heterogeneous audiences, Generational diversity in work teams has become a decisive strategic advantage. MCIworld reference agency specialized in the organization of congresses, conferences and events, has made coexistence between generations one of its main strengths; A principle that has applied among the 1,823 professionals distributed in 62 offices from 34 countries.
In its headquarters in Spain and Portugal, as well as in other venues in the world, MCI integrates representatives of four active generations in their teams: boomers, Generation x, millennials y Gene generation. This variety not only reflects the natural evolution of the labor market, but also aligns with the fundamental values of the company: collaboration, adaptability and constant innovation.
“Generational diversity is not a passing trend, It is a real need for such a cross industry Like events”, He says Sandrine Castres, Director of Mci Spain & Portugal. “In the same congress we can have a Boomer CEO, an influencer of the Z generation and a millennial technical expert. Our team must be prepared to Understand, empathize and connect with all of them”, He adds.
Four generations under a single vision
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Based on the data of the latest active population survey (EPA), The average generational composition in Spanish companies is 16 % for Gene generation (born between 1995 and 2010), 22 % of millennials (1982–1994), 53 % of Generation x (1965–1981) and 9 % of baby boomers (born before 1964). MCI reflects these percentages in its offices in Spain, where Professionals with very diverse experiences coexistthat enrich the internal processes and the delivery of value to the client.
This diversity translates into different thinking ways, complementary work styles and a variety of skills that enrich projects. While the boomers and the Generation x They provide experience, resilience and strategic vision, millennials y Gen Z They introduce digital agility, disruptive creativity and a renovating approach towards sustainability and brand purpose.
“Sustainability is not an addition, it must be the central axis in the design of an event. The new generations grow with a strong awareness of the environmental and social impact of each action. It must be ensured that this vision is integrated in each phase of our projects: from the selection of suppliers to waste management, creating experiences that not only connect with audiences, but also leave a positive mark. The generational diversity in MCI allows sustainability to be approached from multiple perspectives, combining experience with constant innovation”, Highlights Ingrid Gómez, Sustainability Coordinator de MCI Spain
The value of generational diversity in the events sector
The event industry is one of the most involved by sociocultural and technological changes. According to an EY report, organizations that embrace generational diversity They have more chances of adapting quickly to market transformationsinnovate in your proposals and generate inclusive experiences for your audiences.
In this sense, MCI’s commitment to multigenerational teams is also a commitment to the future of the industry. “Each generation gives us a different key to better understand To our target audiences”, Says Castres.“The face -to -face experience, the digital environment, the sustainability or customization of content … Each of those layers is reinforced when there is diversity in the team that designs the event”.
In addition, this age combination allows MCI Spainintegrate the talent of the younger generations and listen to their new proposals. This approach benefits from the knowledge and trends that young people experience in their day to day, which promotes a constant renewal of knowledge within the organization. In turn, major generations convey their experience in strategic criteria, critical thinking and crisis management.
Connect with a generation without losing sight of others
An example is reflected in MCI’s strategies to reach an audience that is mostly in the Z generation. “The key to connect with generation Z is to offer Authentic and dynamic experiencesthat combine digital interaction with direct contact”, Says Castres. In this sense, the company designs campaigns that make up social networks, interactive content and gamified face -to -face experiences, without neglecting the expectations of the most experienced generations.
This multigenerational approach is particularly effective in hybrid events and international congresseswhere professionals of all ages and various cultural origins meet. “The success of an event today depends on its ability to resonate emotionally with diverse audiences. And for that, the first thing is have a diverse team that understands those differences From within”, Adds Castres.
Besides, Albert García, Sales Strategy & Enablement Manager de MCI Spain It emphasizes that “Sales success today is not measured only by figures, but by the ability to connect authentically. The Z generation and millennials seek brands that have a real purpose. It is essential to translate this authenticity into business strategies. Working with teams of other generations is essential because they provide a long -term strategic vision that helps us balance the speed with which the current markets move«.
Challenges and solutions: towards an inclusive organizational culture
Promoting generational diversity is not exempt from challenges. According to Randstad, among the main challenges for organizations are Different labor expectations managementcommunication styles and intergenerational leadership. To overcome them, MCI applies a series of measures aligned with the best practices in the sector such as Intergenerational formations on communication and teamwork; he Hybrid collaborative environments designwith tools adapted to the different profiles, the Time and format flexibilityadjusted to the different vital stages, and the Personalized Onboarding Programs According to the generation of the new talent.
Thanks to these initiatives, MCI He has managed to create an inclusive environment where all voices have space. As the company’s director points out, “Authentic leadership and continuous dialogue are essential for organizations to prosper in a context of diversity”.
