JP 3E Holdings, Inc. has announced the official launch and tokenization of its G2DT decentralized blockchain, designed to revitalize the E-Sports market and establish a virtual revenue cycle for industry participants. JP3E has signed a strategic agreement with the International e-Sports Institute (IESI) to deploy the global G2DT token, positioning JP3E to generate new revenue streams within the gaming industry. During an official visit to Dubai, United Arab Emirates, from October 10 to 15, 2025, Jeon Ok-yi, president of IESI, signed three strategic memorandums of understanding (MOUs) to strengthen international exports and cooperation in the e-sports sector.
These MOUs, signed with the Women Business Circle (WBC), Nicol of the Mongolian Ministry of Foreign Affairs and Gulf Korea Times, establish JP3E as a key partner in the export of Korean e-sports systems and in the development of joint business models in multiple regions. The G2DT token will serve as the basis for JP3E’s participation in this global alliance. In collaboration with DAMAC, Dubai’s largest real estate developer, and its subsidiary in China, IESI and JP3E have agreed to establish a gaming and blockchain-based coin issuance foundation in Dubai, with G2DT selected as the preferred token to facilitate transactions.
The Foundation has also developed “WIN chance”, a fantasy sports game that leverages advanced blockchain technology. JP3E will use G2DT to participate in the E-Sports Olympics and specific gaming competitions through joint initiatives with the Korea E-Sport Promotion Association. G2DT integrates blockchain technology into the sports and E-Sports industry, ensuring transparent platform services and next-generation security to protect users’ personal and financial data.
The E-Sports market currently faces a significant revenue imbalance, with a small number of video game companies and broadcasters controlling more than 90% of the total revenue. G2DT aims to introduce a virtual revenue cycle that enables stable income and growth for professional E-Sports teams, profit sharing opportunities for spectators and fans, and greater audience engagement. This innovative approach is expected to drive market expansion, similar to the impact of sports betting on traditional sports.
Recent regulatory changes in Korea, including the legalization of sports prediction games, have opened the door to new opportunities in the E-Sports sector. JP3E is committed to leveraging these advances to foster a more inclusive and profitable ecosystem for all actors involved.
