In the context of the uncertainties that marked the year 2025 regarding the launch of the Rabla program, the car market in Romania felt a significant blockage. To support customers and make the purchase decision easier, Ford introduces “Rabla de la Ford”, its own discount program, available to both individuals and legal entities, applicable to the range of cars and commercial vehicles.
The context is a favorable one for Ford in Romania, after a year 2025 ended with remarkable results – the Ford Pro division of commercial vehicles dominated the market, both in general and in electric models, and Ford electric cars took first place in sales in the fourth quarter, with a market share of 18%.
Ford cars
The “Ford bargain” for cars offers substantial additional discounts as a substitute for the government program: €2,000 VAT included for Hybrid engines, €3,000 VAT included for Plug-in Hybrids and €9,600 VAT included for electric models.
The campaign includes popular models from the Ford range, but also electric cars with competitive starting prices:
- Ford Puma Gen-E – from 23,600 euros VAT included
- Ford Explorer – from 29,200 euro VAT included
- Ford Capri – from 31,500 euros including VAT
- Mustang Mach-E – 39,500 euros including VAT
At the same time, Ford is introducing the Ford Power Promise campaign, through which customers who purchase an electric model benefit from a free charging station, with installation service included, for an easy transition to electrification.
For more details, go to Ford Offers For Individuals | Ford RO or Cars | New Models | Ford RO
Ford commercial vehicles
For commercial vehicles, the “Ford Grab” includes bonuses as follows:
- 2,000 euros VAT included for thermal motors
- 3,000 euros VAT included for Plug-in Hybrid versions
- 6,000 euros VAT included for the electric models
The program covers the range of commercial vehicles almost entirely, but among the most important models that can be purchased, we mention starting prices such as:
- Ford Transit Courier – from 13,700 euros without VAT
- Ford E-Transit Courier – from 22,200 euros without VAT
- Ford Transit Custom Van Trend 280L 2.0 – from 25,200 euros without TV
- Ford Transit Custom Trend 2.5 Duratec Plug-in Hybrid – from 29,900 euros without VAT
- Ford Transit Van 350L (L3H2) Trend 2.0L EcoBlue – from 25,400 euros without VAT
- Ford Ranger Double Cab XLT Plug-in Hybrid – from 36,500 euros without VAT
For a personalized offer, we are waiting for you at the nearest Ford dealer in your city.
For more details on Ford offers, go to Ford Commercial Vehicle Promotions | Ford RO
Editor : A.D.V.
