Middlesbrough FC’s principal partner FDJ United has donated its front-of-shirt sponsorship to the club’s official charity and charitable arm, the Middlesbrough Football Club Foundation.
The Foundation’s branding will replace FDJ United’s usual Unibet logo for the men’s first-team Championship fixture against Bristol City. The same activation also featured during Middlesbrough Women’s National League Northern Premier Division home match against Loughborough Lightning.
The initiative is designed to raise awareness of the Foundation’s work across Teesside, which is part-funded by FDJ United. The partnership specifically supports the Foundation’s neurological football sessions, a programme that allows those with Parkinson’s Disease and other neurological conditions to play football and socialise.
FDJ United, the parent company of the 32RED brand, has partnered with Middlesbrough FC since 2018, making it one of the longest-running partnerships in British football.
Charlotte Dinsdale, Head of Foundation, Middlesbrough FC, said, “Once again, we’re incredibly grateful to FDJ United for their support. They’ll know how much it means to us, but it’s important others know it too – support like this genuinely makes a difference. By raising the profile of the Foundation, we’re able to reach deeper into our communities and connect with people who might be going through challenging times and don’t yet know where to turn. Our aim is always to inspire hope and inspire confidence, but we can’t do that alone. We’re truly thankful to FDJ United for giving us the opportunity to have our name proudly displayed on the front of the Boro shirt.”
