Facebook, ‘stab’ function again attempts to resurrect
Technically, stabs have never disappeared from Facebook.
This classic feature, which had been in the early days of Facebook, was a kind of virtual stab to attract friends’ attention. This feature, which has been rarely used for a while, has been increasing again among young users in recent years. Facebook is trying to highlight stab as one of the central functions of the platform..
Now users You can stab your friend immediately through a new stab button on your friend’s Facebook profile, and a stabbing friend confirms this through notifications. Also facebook.com/pokes On the page, you can see who stabbed me and who could stab. In this page You can also see the number of stabs with friends, and the numbers go up every time you stab each other. Unintentional stabs can be refused.
This stab tracking function is designed to be especially appealing to Z generation users who are used to game elements, such as snapchat or tic talks. For example, Snapchat’s ‘Streak’ feature has been popular and popular, but at the same time, it has been investigated by the regulatory authorities for causing addictive.
Meta is aimed at emphasizing stabbing counts and making this function more noticeable, and to increase user participation in a similar way. The more you stab with your friends, the more you will see a variety of icons, such as fireworks or “100” next to your friend’s name.
In fact, this is not the first time Meta has recently tried to revive stabbing. In March 2024, Facebook made it easier for users to find the stab page, and added the ability to stab immediately after searching for friends. According to Meta, these minor changes have increased the amount of stabs for a month.
Then why should I stab someone? It depends entirely on the user. Facebook has never clearly explained the purpose of stabbing. Sticking can be used in a variety of ways, such as a way to attract someone’s attention, fluttering (crushing), or mischief or bothersome.
It is unknown whether the stab counts will be as popular as the strick, but emphasizing this feature clearly reveals what the meta is doing to increase Facebook’s user participation.
According to a survey by Jonhaidt **, the author of The Anxious Generation and the study of social media on the brain development of children and adolescents, Snap has already known that stricks have been addictive for many years. In a joint article with Zach Rausch, a senior researcher at the NYU Stern Business School, it revealed how the staff discussed in the Snap document that the strick function was very effective in inducing user participation.
Today, Facebook is still a major source of revenue and supports long -term strategic projects such as AI and Metavus. However, criticism has been raised that it has not attracted younger generation users. Especially in the United States, young users are increasingly decreasing. In response, Facebook has made various attempts, and once introduced ‘Facebook Campus’, a college student, but ended in 2022. Recently, the design reorganization aimed at the Z generation is also in progress.
※ It is a translation of overseas news/articles, not the official article of the Quasar Zone, and does not include the Quice Zone views and subjectivity.
