San Francisco / London (IT BoltWise)-Facebook tries to revive the classic ‘Poke’ feature in order to address younger users. The function, which was once a trademark of the platform, is now experiencing a comeback with new gamification elements that are adapted to the preferences of the younger generation.
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Facebook has decided to put the once popular ‘Poke’ feature back to the fore to increase the interaction on the platform. This decision comes after the company has found an increase in the use of this feature among younger users. The ‘Poke’ was originally an easy way to attract a friend’s attention, but has lost importance over the years.
In order to make the feature more attractive, Facebook has now introduced a special button on the user’s profile pages, which facilitates the poken. The recipients are informed about notifications when they are drawn and can follow their ‘Poke count’ with friends on a special page. This count increases every time friends poker and can also be ignored if necessary.
The innovations aim to address younger users who are familiar with gamification elements in social apps such as Snapchat and Tiktok. These platforms use similar mechanisms to increase user loyalty, but this also led to regulatory concerns, since such functions are considered addictive.
By introducing Poke counting and new symbols such as fire emojis or ‘100’ in addition to the names of friends, Facebook wants to create a similar dynamic. These changes are part of a larger strategy of META to increase interaction on Facebook, especially since the platform has difficulty keeping younger users.
Meta has already tried to revitalize the POKE feature in the past by improving the findability of the POKE page. These measures led to a significant increase in the use of the feature. However, the question of why you should poke remains open and depends on the interpretation of the users.
Although Facebook is still an important part of Metas business, the company is often criticized that it is not possible to address younger target groups. Meta tries to master this challenge with initiatives such as the short -lived Facebook campus and a redesign that is aimed at generation z.
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