England Golf has agreed to a three-year partnership deal with global insurance broker Howden, appointing the firm as the official insurance partner of the national governing body until the end of 2028.
As part of the agreement, Howden will continue to arrange £10m in public liability insurance for every England Golf club member and iGolf subscriber.
To enhance this provision, a new scheme will be introduced offering golfers the option to purchase additional cover for areas such as theft and overseas travel. Furthermore, the partnership will see Howden invest in England Golf’s ‘Play Safe, Stay Safe’ campaign to promote safe golfing environments and expand education across clubs and communities.
With 200 branches across the UK and Ireland, the brand aims to engage locally and build relationships with affiliated clubs to support the grassroots game.
Howden has recently expanded its presence in the sport industry, currently holding partnerships with the British & Irish Lions, the Emirates Great Britain SailGP Team, the Lawn Tennis Association, and Ascot Racecourse.
Andy Goulbourne, Divisional Director, Sport and Entertainment at Howden, said, “This partnership strengthens our commitment to amateur and grassroots sport even further. As part of our role, we will be arranging protection for England Golf members and iGolf subscribers, supported by our sector-leading expertise and a dedicated team, including specialist claims handlers, to assist members whenever they need us.”
Jeremy Tomlinson, England Golf Chief Executive, added, “Howden’s scale, expertise and commitment to community sport make them an ideal partner as we continue to support golfers and clubs across the country. Their investment in Play Safe, Stay Safe and their desire to engage locally will bring real value to our members. The partnership marks a significant step forward in England Golf’s mission to champion a safe, inclusive and thriving future for the sport.”
Additionally, England Golf have signed a partnership agreement with HR and health & safety provider Citation. Citation has become the ‘official HR and health & safety partner’ of the national governing body for amateur golf in England.
The agreement will see the Manchester-based firm provide expert guidance and business support to England Golf’s extensive network of affiliated clubs and counties.
The Netball Super League (NSL) has announced a new partnership with American Express ahead of the 2026 season.
The agreement sees American Express become the official payment partner and official super shot partner of the league. As part of the deal, the ‘Amex Super Shot’ will be introduced, with American Express taking over the branding of the Super Shot zones.
Every goal scored from these zones in the last five minutes of each quarter will be worth two points. The partnership also includes the launch of the Amex Super Shot Fund. For every Super Shot scored throughout the season, the NSL and American Express have pledged to donate to a club-specific community fund designed to support grassroots netball communities across the UK.
American Express Cardmembers will receive access to exclusive benefits including prize draws and priority tickets.
The activation will feature at all regular round matches and the season-ending Soft & Gentle Grand Final, which will take place at Co-op Live in Manchester.
Claire Nelson, Managing Director, Netball Super League, said, “Securing the support of American Express is a powerful statement of the direction in which our League, and the wider sport of netball is heading. We’ll be working closely with American Express as we continue to grow the visibility of our athletes, clubs and League, provide high quality, unmissable experiences for netball fans across the UK and back communities beyond the court. I can’t wait to see what we’ll achieve together.”
Dave Edwards, VP Demand Generation, American Express, said, “At American Express, we’re committed to backing our Cardmembers including around their passions – and with netball growing rapidly across the UK, this is an exciting time to be involved.”
Sport England has announced a comprehensive restructuring of its executive leadership team and organisational operations.
Chief Executive Simon Hayes has confirmed the implementation of a new-look structure, which has been designed to maximise the organisation’s impact and effectiveness over the coming years.
As part of the reshuffle, the organisation has realigned the focus of two existing directors to deliver on a new operational plan.
Lisa Dodd-Mayne has become Executive Director, Partnerships and Place, while Phil Smith has taken up the position of Executive Director, Sporting System.
In addition to these internal appointments, Sport England has opened recruitment for three newly created positions to complete the executive team. These roles include Executive Director, Resources; Executive Director, Investments; and Executive Director, Policy and Communications.
Burnley FC have expanded their multi-year strategic partnership with X through the launch of Limitless, a behind-the-scenes documentary series following the club’s women’s team.
The eight-part X Original series, produced by VSP Studios and Ad Hoc Films, launched on Friday 20th February 2026, with new episodes releasing weekly until the end of the 2025/26 season.
Filmed in real-time, Limitless provides access to the squad as they aim for promotion from the Women’s National League, showcasing stories both on and off the pitch. The new series has been designed to drive fan engagement through real-time digital storytelling and follows the Keeping The Faith series, which tracked the men’s team during the 2025/26 season.
As part of the launch, Sure has extended its commercial agreement with the Lancashire club. The brand, acting as the series sponsor for Limitless with its Sure For Women line, will have targeted product placement integrated throughout the episodes, alongside match day kit and stadium branding at Turf Moor.
Lola Ogunbote, Head of Women’s Football at Burnley FC, said, “This series reflects our long-term commitment to growing the women’s game, amplifying our players’ voices and connecting with fans in more meaningful ways. It shows the standards we’re setting, the environment we’re building, and the work being done every day to compete, improve and push for promotion.”
Chris Barron, VP General Manager of Unilever Personal Care UK&I, said, “We are delighted to extend our Burnley FC partnership to Limitless and shine a light on the amazing talent, resilience and ambition of Burnley FC Women. This latest authentic, fan-first content series on X aligns perfectly with Sure’s commitment to empowering confidence, and we’re proud to place Sure For Women right alongside the team as they campaign for promotion.”
