It is not news to anyone that WhatsApp It is the world’s leading social messaging network. Virtually everyone who has a smart phone has this application downloaded. But still, as the years go by alternatives have been emerging who seek to dethrone the green giant. Specifically, in 2019 in Spain, ‘ellu’ was born.
Its founder, Yago Foncillashighlights the differences with WhatsApp: «ellu is not a social network. Unlike platforms like WhatsAppwhich are designed to communicate and share with any contact, often promoting the exposure of personal information, ellu was born with the purpose of caring for and protecting your loved ones».
Furthermore, Foncillas ensures that its application does not sell our data to third parties and that despite being free for the moment, in the future will be based on subscriptionsoffering different services depending on the price of the chosen rate.
The company is still in the development phase, as it only has 25 employees on staff and with barely 10,000 users and without having yet entered the billing stage.
Safety as a priority
«Security is the pillar on which we design everything. “ellu is care, connection and sharing, but always in a safe and intimate space,” said Yago Foncillas. The founder reveals that with this app We will not be able to receive messages from users that we have not previously added..
The app uses end-to-end encryption with technology Signalknown to be the safest of all. «We carry out external and independent audits, in which experts objectively verify and evaluate our encryption and security levels», revealed the founder.
close circle
Foncillas puts emphasis on the close circlesabandoning the idea of expanding contacts and reinforcing the idea of maintaining those we already have: «Our main audience is familiesunderstanding as such both your family nucleus and your closest circle of friends.
This app seeks that «what is really important stands out above the noise of everyday life». For this reason, it avoids the massiveness of social networks and seeks to remain simply a messaging network, as secure and private as possible.
