We interviewed Mr. Akka, a time-saving cooking researcher who is a user of the Instagram automation system “Elgram” developed and provided by Mishona Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture, Representative Director: Takahiro Suzuki).
Akka found a solution to the problem of not being able to generate sales even though the number of followers was increasing, by using Elgram’s automatic response function and arranging the sales flow.
In this release, we will introduce the contents of an interview conducted on Thursday, November 6, 2025, including the deciding factors for introducing Elgram and specific usage examples.
■Introduction of Akka
Table of Contents
Akka is a mother of two who lives in Hyogo Prefecture and is a cooking expert who shares time-saving recipes that make delicious food easy.
He is known as the “eye wrap expert” for his cooking methods that utilize the heat-resistant bag “eye wrap,” and has over 240,000 followers on Instagram.
She has a chef’s license and publishes many highly reproducible recipes that support the daily lives of busy mothers, with a focus on “easy recipes” that use microwave ovens and heat-resistant containers. He has a track record of publishing recipe books, and his work is based on the concept of “anyone can do it using tools found in every home.”
■Background and issues before introduction
Although the number of followers was steadily increasing, a major issue was that actual sales and responses were not increasing as expected. He was worried about the situation where, “Although many people see my posts, they don’t lead to action.”
One area that was particularly burdensome was dealing with DM (direct messages). In a previous recipe distribution project, we had to manually send DMs to over 100 people, and a huge amount of time was wasted adjusting the text and managing the sending status.
Since it took away the time I wanted to focus on interacting with followers and creating new projects, I felt strongly that there was a need for a system that could produce results efficiently.
■Decision factor for introduction
In the summer of 2025, I decided to take on the challenge of selling homemade recipe content for the first time, and with the desire to reach as many people as possible, I was looking for a system to increase the response to my posts.
At a time when I was thinking of using automatic replies to comments to invigorate interactions and spread posts, I was introduced to the Instagram automation system “Elgram” by the person I was requesting to operate a sub-account for.
After comparing and considering other tools, we decided on the following three points.
– Things you can try for free
・Feeling safe because it is provided by a Japanese company
・Intuitive and easy-to-understand operability
■How to use Akka’s Elgram
Akka used Elgram’s automatic response function to promote the self-made recipe content “Mother’s school lunch list”.
The specific usage method is as follows.
・Automation of sample distribution
In the post, we ask people to comment on their favorite foods, and we automatically send sample recipes via DM to those who comment.
・Automatic guidance for advance sales information
After the sale starts, we will send you an automatic DM with instructions on how to purchase at the pre-sale price for 3 days only.
・Building a conduit from posting to purchase
Establish a flow of “comment invitation → automatic reply → engagement acquisition → follower increase → purchase” on Instagram
■Results after introduction
By introducing Elgram, we achieved the following results:
▼Quantitative results (posted “Summer vacation mom’s school lunch table”)
・Number of comments: 15,000 (including automatic replies)
・Number of views: 470,000 times
・New followers: increased by 4,000 people
・Number of purchasers: 1,400 people
▼Qualitative results
・Releases you from manual DM work and creates an environment where you can concentrate on content creation
・Activate two-way communication with followers
・Smooth process from posting to purchase greatly improves contract rate
■What is Elgram?
Elgram is an Instagram automation tool provided by Mishona Co., Ltd. that uses Meta’s official API.
In addition to automatic responses to comments and automation of DM delivery, it is equipped with functions to streamline Instagram operations, such as survey implementation and payment functions.
It is used by people in a variety of industries, including cooking creators, beauty influencers, and e-commerce shop operators, and provides comprehensive support from attracting customers on Instagram to sales.
■Click here for Akka’s introduction case interview
For details on the interview content, please check the page below.
■Elgram official website
Elgram can be used from the link below.
