Insta, TikTok, Facebook, Pinterest, Snapchat (No! You don’t have to be active with your Ecom brand everywhere!) Especially in the beginning, many Ecom founders think a lot helps a lot. So accounts are being created diligently: Insta, TikTok, Facebook, Pinterest, Snapchat – you name it! Sounds logical. Be omnipresent. Then you can reach many potential customers. The reality. 3 completely dead accounts. 1 Living Dead (runs so-so) The real reason? No focus! Better: answer a question. Where does your target audience spend most of their social media time? Instagram? Perfect! Just create one Instagram account. No TikTok. No Snapchat. No Pinterest. Focus 100% on this channel. Start with organic content. Test which content works. Really get to know the special features of the platform. Use your best-performing content for paid ads to really gain momentum. Focus beats omnipresence. Always.
