IMI Group It is a company of Urban furniture With presence in 17 big cities from Mexico. The company takes advantage of that potential to develop activities of sustainability focused especially to the collection of used batteries. A residue that contaminates a lot and that very few people know what to do when they no longer serve them. IMU Group has more than 900 battery collection points And since 2007 he has collected 1,400 tons of this residue as Ángel Romo, marketing manager of the company. With him we review the challenges of the initiative and what other lines of work in favor, mainly, of the environment.
As explained to us, despite the large number of recovered batteries, 1,200 tons a year are consumed in Mexico, which reflects the important information of information and Diffusión that you have to do yet.
IMU Group works in this regard in alliances with sports and cultural institutions to place their columns collecting batteries in stadiums such as red devils or museums such as papalote in Mexico City.
On the other hand, they address the Environmental Educationcon contests For young people and for schools. Thus, one of its initiatives is our planet is the net with which they seek that schools collection used batteries and those that the most gather obtain awards focused on improvements from their facilities.
As for young people, Imu Group invites you to make posters and videos with those that, in a creative way, spread the correct way to discard used batteries.
Ángel Romo considers that there is still much to do, but recognizes the potential of urban furniture to work in favor of social responsibility in an urban environment. In this way, they work to offer Free advertising spaces who sell in their mupis, kiosk, parabuses … for social organizations with which to carry out campaigns about their causes.
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