Dyson launched a travel-sized version of its Supersonic hairdryer on April 21, 2026, priced at $299.99.
The new model is 32 percent smaller and 25 percent lighter than the original Supersonic, which debuted a decade ago at $400.
It fits in purses and carry-on luggage and automatically adapts voltage for international use.
Dyson confirmed the travel dryer is backward compatible with existing Supersonic attachments, avoiding additional costs for current owners.
How the travel dryer compares to recent Dyson hair products
The Supersonic Travel follows the 2024 Supersonic r, which targeted professionals with a slimmer design and RFID-enabled attachments that adjusted heat and airflow automatically.
That model later became available to consumers and retailed at $569.99.
Dyson has since expanded its hair lineup to include the Airwrap curler, Corrale straightener, and Airstrait wet-to-dry straightener, all building on the airflow technology first popularized by the Supersonic.
What this means for the beauty tech market
The release comes as competitors like Shark offer lower-cost alternatives such as the Flexstyle, which mimics Dyson’s styling approach.
L’Oréal has also entered the space with products including the Colorsonic dye wand, AirLight Pro dryer, and Light Straight flat iron.
Dyson’s expansion beyond hardware into hair oils, serums, and scalp treatments signals a broader strategy to capture more of the beauty routine.
Is the Supersonic Travel worth buying if I already own the original?
No new attachments are needed since it works with existing Supersonic accessories, though those are sold separately if replacements are required.
Can I use the Supersonic Travel in other countries without a voltage converter?
Yes, the dryer automatically adapts voltage to the country you’re in, making it suitable for international travel.
