Public Perception: A Widespread Problem

On the steps of a popular pub, a manager paused for a brief conversation. “It’s definitely becoming a bigger problem. Ten years ago, it wasn’t around; people didn’t have the money for it—it wasn’t seen as a thing.”

“Back during the economic boom about 15 to 20 years ago, sure, but not a decade ago. I don’t know how to stop it, and it’s not just the young crowd anymore. It can be anyone,” he added.

This sentiment resonates with publicans across Ireland.

“It’s in your typical old man pub…”

Joe Sheridan, who runs Walsh’s bar in Dunmore, Co. Galway, echoed similar concerns. “A decade ago in rural Ireland, drug use was anecdotal. But since the pandemic, it’s surged among every demographic. It’s not just young people—guys my age are doing it too.”

In Kilkenny, a common opinion among revelers was telling. “You see it everywhere, in pubs, nightclubs—young or old, it’s normalized. It’s like getting a soda now,” one person said.

“It’s commonplace. I can go to the toilet and see it,” another added.

Use Among Women Increasing Rapidly

These public sentiments align with statistical data.

The HSE is acutely aware of the rising addiction trends and is particularly concerned about the surge in female users.

In 2017, 284 women sought treatment for cocaine addiction, but this number soared to 1,387 by 2023.

Additional funding has been allocated to initiatives targeting specific populations, especially women.

“Depressant drugs were traditionally the most used by women seeking treatment,” said Anita Harris, Deputy Head of Services at Coolmine. “Cocaine use was noted but not prevalent. Now it has surpassed all other drugs in our women’s residentials.”

Research indicates men usually start using drugs among friends, while women typically start with partners.

Harris added, “We are seeing first-time female presenters to treatment now, which is alarming.”

Figures from 2023 show cocaine was the leading drug reported among all addiction cases, with a significant 20.5% rise from 2022.

Powder cocaine cases increased by 197% from 2017 to 2023.

Cocaine accounted for 32% of Coolmine’s total presentations in 2024, second only to alcohol.

“It’s normal to see active cocaine use in nightclubs, pubs, any social gathering,” commented Harris.

Coolmine reported over 3,200 addiction cases in 2024, with a third linked to cocaine.

Health and Financial Implications

Cocaine use starts recreationally but often spirals, affecting physical and mental health.

Users are at risk of heart attacks, strokes, seizures, anxiety, and depression.

Erma Barlow, an addiction counselor in Clonmel, Co. Tipperary, explained, “Users experience erratic behavior and psychosis from overuse.”

The impact extends to work performance and financial stability. “People fall into debt and might seek loans or advances from managers,” Barlow noted.

Harris agreed, “Debt is common as users often buy cocaine on credit. Dealers can use aggressive tactics to recover their money.”

Personal Testimonials: Niall’s Story

Niall, who quit cocaine a year ago, shared his experience. “It started socially, but it became a daily habit. I spent around €500 a weekend, all my wages went on it.”

“My life was unmanageable. I fell out with my family, got into trouble. Eventually, I decided to seek treatment.”

Barlow highlighted social anxiety as a trigger, explaining, “Cocaine provides a false sense of confidence, but it ultimately leads to heartache.”

The Call for Change: Education and Policy

Tim Barry, Chairman of Rathdowney-Erill GAA in Co. Laois, advocates for education. “We need to raise awareness about drug dangers and the risks with dealers.”

Barry’s initiative, implemented three years ago, mandates drug, gambling, and doping awareness for players, with 97% support from members.

Harris emphasized workplace education, noting “one in seven employed people struggle with substance abuse. Offices likely have users who need support.”

She also advocates for more regulation in pubs and nightclubs, urging drug testing during road safety checks.

“The Gardaí play a crucial role, but enforcement is inconsistent. Regular checkpoints could deter recreational users,” Harris said.