Hydration and Fun: Pokari Sweat Activates KidZania Busan

KidZania Busan is set to become a hub of youthful energy this May with the “pokari Sweat Moisture Fang Fang Sports Event.” Sponsored by Dong-A Otsuka, the event promises a month-long celebration of health, hydration, and active play, kicking off on May 1st at the central plaza on the 5th floor.

A Children’s Day Celebration Focused on Health and Activity

Designed as a special treat for Children’s Day, the event, themed Cool with Pokaris Wet! Excited in Kidzania!, aims to blend fun with healthy habits. Children will have the chance to participate in various sports-themed activities, promoting both physical activity and the importance of staying hydrated with Pokari Sweat.

Interactive Zones: Games, photos, and Prizes

The event will feature two main zones designed to engage children of all ages:

game zone: Challenges and Refreshments

In the Game zone, young participants will be encouraged to unleash their energy and enthusiasm. After shouting the event’s rallying cry, Cool with Pocaris Wet! In Kizania!, children can participate in running games, mole games, and other activities. As a reward for their efforts, they will receive a refreshing supply of Pokari Sweat and a commemorative gift.

Photo Zone: Capturing the Fun

The Photo Zone offers a space for both participants and other KidZania visitors to capture memorable moments.Attendees are encouraged to share their photos on social media, with opportunities to win additional prizes through SNS certification events held on-site.

Dong-A Otsuka’s Commitment to Children’s Health

A representative from Dong-A Otsuka emphasized the company’s dedication to promoting children’s well-being. We have planned this event to provide a space for children to play happily and healthy for Children’s day, the official stated. We expect that children can naturally experience the importance of healthy moisture supplementation through sports contents that are in contact with Pokariswet’s ion drink characteristics.

Building on Past Initiatives: The Pokari Sweat Moisture Institute

This event builds upon Dong-A Otsuka’s previous efforts to educate children about the significance of hydration. Last year, the company launched the Pokari Sweat Moisture Institute in KidZania, further demonstrating its commitment to fostering healthy habits among young people. According to recent studies by the National Institutes of Health, maintaining proper hydration levels can considerably improve cognitive function and physical performance in children. Events like these play a crucial role in reinforcing these vital health messages in an engaging and memorable way.