JAKARTA – The Denza D9, a relative newcomer to the Indonesian multi-purpose vehicle (MPV) market, has demonstrated impressive sales figures, surpassing its primary competitor, the Toyota Alphard. The latest data reveals a significant gap between the two models.

According to wholesale data from the Indonesian Automotive Industry Association (Gaikindo), the Denza D9 distributed 811 units in April 2025. in contrast, the Toyota Alphard only managed to distribute 78 units to dealerships during the same period.

Looking at the cumulative sales figures up to april 2025, the Denza D9 boasts 3,335 units distributed, significantly higher than the Alphard’s 1,207 units. While the Alphard offers both gasoline and hybrid variants, the Denza D9 is currently available in a single variant. Experts caution that initial sales figures may not always be indicative of long-term trends,as manufacturers often adjust dealer inventory to meet consumer demand during the early stages of distribution.

Price and Dimensions: Key Differentiators

One of the key factors contributing to the Denza D9’s success is its competitive pricing. The electric MPV is priced at Rp. 950 million, while the base model of the Toyota Alphard costs Rp 1.62 billion. The hybrid version of the Alphard is even more expensive, reaching Rp 1.7 billion.

in terms of dimensions, the Denza D9 measures 5,250 mm in length, 1,960 mm in width, and 1,920 mm in height, with a wheelbase of 3,110 mm. This makes it longer and wider than the Alphard Hybrid, which has dimensions of 5,010 mm (length), 1,850 mm (width), and 1,945 mm (height), with a wheelbase of 3,000 mm.

“Sales of Denza D9 are far ahead when compared to the main rival of Toyota Alphard.”

powertrain and Performance

The Toyota Alphard Hybrid relies on a gasoline-powered A25A-FXS engine, delivering 140 kW of power and 239 Nm of torque. Its electric motor adds 184 kW and 270 Nm of torque, resulting in a combined system output of 250 PS. The engine is paired with a CVT transmission.

The Denza D9 is equipped with a BYD blade battery (LFP) with a capacity of 103 kWh, coupled with a permanent magnet synchronous electric motor producing 230 kW and 360 Nm of torque. This combination allows the Denza D9 to achieve a claimed range of 600 km on a single full charge.

Safety Features

The Alphard Hybrid incorporates Toyota Safety Sense (TSS 3.0),which includes features such as a Pre-Collision System,Full Speed ACC,Lane Tracing Assist,Panoramic View Monitor,Blind Spot Monitoring,Parking Brake Support,and a Driver Monitoring System. It also features seven airbags located in the front, side, and windows.

The Denza D9 boasts a complete suite of active safety features, including adaptive cruise control, front collision warning, rear collision warning, automatic emergency braking, blind spot detection, rear cross traffic alert, rear cross traffic braking, lane departure warning, lane keeping assist, emergency lane keeping assist, lane change assistance, and traffic sign recognition.

Additional safety features on the denza D9 include coordinated regenerative braking, roll movement intervention, hill descent control, a tire pressure monitoring system, automatic unlocking upon collision, and nine airbags positioned in the front, side, and middle of the vehicle.