Cyber Monday 2025: Argentine E-commerce Records & Growth

CyberMonday 2025 once again captured the attention of millions of Argentine consumers who were awaiting the most competitive offers of the year, in one of the most successful editions since its creation.

For three days, from November 3 to 5, the event organized by the Argentine Chamber of Electronic Commerce (CACE) promoted digital consumption throughout the country and reaffirmed the consolidation of electronic commerce as an everyday purchasing habit, where SMEs and entrepreneurs play an increasingly relevant role.

Over the three days, sales represented an increase of 29% compared to 2024, while the total volume of products sold amounted to 12.1 million units, 15% more than the previous year. With average discounts of 31%, this edition was considered the one with the best prices since 2021.

Almost 900 companies participated in the initiative, including large brands, small and medium-sized companies and new ventures, which reflects the maturity and diversity of the Argentine digital ecosystem. More than 8 million unique users were registered on the official site, and 7 million purchase orders were placed, a figure that marked a growth of 24% compared to the previous year.

Regarding consumption behavior, the most notable categories by billing were household appliances and air conditioners, food and beverages, home, furniture and garden, tickets and tourism, and electronics, audio, video and TV.

For the CACE, the results of this edition confirm the dynamism and resilience of the digital channel. “The results show the strength of electronic commerce in the country. The increase in orders and products sold reflects the sustained interest of consumers and the effort of companies to offer better shopping experiences. At CACE we continue working to consolidate each edition as a reliable, agile and convenient experience for all participants,” said Andrés Zaied, president of the entity.