Expanding Reach: Action Education’s Mission for 2025-2026

Action Education, formerly known as Aid and Action, is embarking on a strategic initiative to broaden its supporter base. The institution, dedicated to enhancing access to quality education for vulnerable populations since 1981, has issued a commercial consultation, inviting proposals for innovative donor recruitment strategies for the years 2025 and 2026. This move underscores Action Education’s commitment to sustainable growth and increased impact across its 14 operational countries in Africa, South Asia, Southeast Asia, and Europe.

With a focus on promoting access to quality education of vulnerable and marginalized populations, Action Education currently supports over one million individuals annually thru approximately 80 development projects. The organization’s global reach and dedication to education make it a significant player in international development.

Strategic Shift: Building Brand awareness and Donor Engagement

Following a rebranding effort in July 2022, which saw Aid and action transition to Action Education, the organization is keen on amplifying its brand presence. The rebranding included the launch of a unified international website, consolidating various local offices’ online presence. A high-profile notoriety campaign, supported by Publicis, was launched in September 2022 across digital, TV, and print media.

The current commercial consultation aims to build on this momentum, seeking partners who can effectively drive donor acquisition and engagement. This initiative is particularly crucial as non-profits increasingly rely on diversified funding streams to maintain and expand their programs. According to recent studies, online giving alone increased by 9.2% in 2024, highlighting the importance of digital-first strategies in donor recruitment.

Tender Details: Key Requirements and Submission Guidelines

Interested parties are invited to submit comprehensive proposals that address Action Education’s specific needs and objectives. The commercial consultation documents include:

1. Detailed specifications outlining the scope of work.
2. A supplier questionnaire (Annex 1).
3. A pricing grid (Annex 2).
4. The CNFF Guide to good practices (Annex 3).
5. A RGPD (General Data Protection Regulation) questionnaire (Annex 4).

Proposals must be submitted by April 13, 2025, at 12:00 PM (CET). Submissions can be made either electronically to maud.thibault@ction-education.org and antoine.berthier@ction-education.org or via postal mail to:

A complete response should include:

1. A narrative detailing the proposed implementation strategy and competitive advantages.
2. The specifications document, initialed and signed.
3. The completed supplier questionnaire (Annex 1) with all required documentation.
4. The completed pricing grid (Annex 2).
5. The CNFF Guide to good practices (Annex 3), initialed and signed.
6. the RGPD/Privacy by Design questionnaire (annex 4), demonstrating compliance with data protection regulations.

Furthermore, any partners involved in the service provision must be clearly identified as subcontractors.

Vital Considerations: Validity, Language, and Ethical Standards

Bidders must ensure their offers remain valid for a minimum of six months from the submission deadline. All proposals and related documents must be presented in French, with pricing specified in euros, inclusive of all taxes.

Action Education emphasizes ethical conduct and responsible portrayal of its brand.Bidders are expected to adhere to the highest ethical standards and ensure their staff and subcontractors do the same. Compliance with labor laws and a commitment to data protection are also paramount.

The organization maintains a strict policy regarding financial sanctions and asset freezing, conducting thorough checks to ensure compliance with international regulations. Non-compliance may result in immediate contract termination.

Selection Process: Criteria and Potential outcomes

Action Education reserves the right to negotiate, accept, or reject any proposal at its discretion. The selection process will prioritize offers that are both technically and administratively compliant, while also demonstrating the most advantageous economic value and service quality.

Key selection criteria include:

• Adherence to Action Education’s terms and conditions, including respect for principles and recognition of national coordination.
• Competitive pricing and billing models.
• Minimum donation amounts and age demographics of potential donors.
• Quality assurance measures, such as donor age distribution and attrition rates.
• A well-defined provisional schedule.
• A comprehensive service framework, including reporting, monitoring, and responsiveness.
• Innovative approaches to process optimization and sector monitoring.

All bidders will be notified of the outcome of their submissions. Action Education may request clarifications from bidders, but such clarifications cannot alter the original offer.

Action Education explicitly states that it cannot in any case be liable to damages, of whatever kind (in particular damages for loss of profits in case of cancellation of the commercial consultation).