Rian Phin, a New York-based fashion commentator, observes a unique form of superficial detachment in the current trend of purchasing Labubus. She considers the popularity of these toys and similar items to be somewhat ironic. While these small trinkets may appear frivolous, they provide the wearer – particularly A-listers and fashion elites – with a sense of sartorial authority, acting as a subtle “if you know, you know” signal.

According to Phin, “[Labubus] are like an ‘Its not that serious’ or ‘I don’t take myself that seriously’ badge. It offsets those all-black outfits with the “right” style signals that make you appear more complex and down-to-earth.” The focus, she suggests, is less on the Labubu itself and more on the statement its possession makes about the individual.

Phin also suggests that the rise of collectibles reflects consumers’ attempts to cope with a challenging political and economic landscape, coupled with diminished purchasing power. Acquiring toys like Labubus provides a form of escapism, offering, in Phin’s words, “anxiety relief in an extremely opposed era.”

The widespread appeal of collectibles highlights a fundamental human desire: the need to stand out. However, cultivating individuality becomes challenging when the same digital platforms heavily influence perceptions of what is currently considered “cool.” While Labubu and similar items are not solely responsible for the perceived superficiality in collecting subcultures, they represent a symptom of what is believed to be a wider individuality crisis. Ultimately, owning a Labubu is driven more by FOMO (fear of missing out) than anything else.