Since its founding in 1965, Alpina has had a single mission: to take BMW models to new heights of luxury and sportiness.. What BMW engineers never dared to do, Alpina did, creating in the process machines as exclusive – the circulation of most of its creations barely reach ten – as well as fast and refined.
This creative process, over the decades, has allowed these two Bavarian companies to strengthen their ties, signing a five-year roadmap in 2020 to integrate Alpina as part of the BMW Group.
Now that agreement has culminated with the birth of BMW Alpinaa suggestive compound name that we will get used to seeing in the brand’s “best of the best.”
With Stuttgart’s elite in the spotlight
As BMW itself explains in its statement, the objective of the new BMW Alpina will be to offer models with “a unique balance between maximum performance and superior ride comfort, combined with proven driving qualities”.
Up to this point, it could be said that this new division will maintain everything that allowed Alpina to create some of the most spectacular and unique BMWs.
But he will not be satisfied with honoring his legacy either, since BMW affirms that It will also act as an exclusive customization departmenta similar role to that played by Mercedes-Maybach for Mercedes-Benz.
For this new job, BMW Alpina will have an extensive portfolio of extras and options available on requestwhich will offer customers the possibility of leaving their new car completely to their liking with innovative materials and details that, the brand promises, will be “unmistakable.”
What will also be unmistakable are the identifying letters ‘BMW ALPINA’ that these new models will display on the rear.
Where does all this leave BMW Motorsport?
The fact that, historically, the philosophy of Alpina and BMW’s M division coincide on several points – especially in terms of high performance – could make some doubt the status of this well-known sports emblem.
Doubts to a certain extent legitimate, but completely unfounded, especially if we take into account BMW Alpina’s drift towards customization and higher-class luxury.
This same drift leads us to think that The BMW Alpina treatment would be exclusive to those larger and more expensive models in the BMW catalog which, as of today, do not have M variants or do not have them planned in the short term.
Therefore, and in the absence of announcements about specific models, everything indicates that BMW Alpina will focus on vehicles like the 7 Series or the X7 SUV, and not so much on ‘vitaminizing’ even more if possible machines like the M4.
Specialized enthusiast in motors, competition, history and automotive technology. Eternal learner, also, in the new sector of sustainable mobility. Graduate in Journalism with several years of experience in talking about four wheels.
