South Korean entertainment firm CJ ENM is making a significant investment in artificial intelligence, revealing a comprehensive AI-driven content strategy alongside the premiere of its frist fully AI-generated animated series, “Cat Biggie.” The unveiling took place at an industry event in Seoul on Monday.

The company, currently celebrating its 30th anniversary, hosted the 2025 CJ ENM Culture Talk, entitled “K-Content Meets AI: How AI Technology is Transforming the Future of the K-Content Industry,” at its sangam studio. During the event, executives shared detailed plans to revolutionize content creation using proprietary AI technology.

“We are applying AI across the entire content value chain – including planning, production, distribution, and marketing – to expand AI content production across genres and formats,” said Shin Keun-sup, CJ ENM’s chief strategy officer. “This allows us to secure next-generation IP.”

AI Systems Streamline Content Creation

The producer of the Oscar-winning film “Parasite” showcased two key AI systems that are currently integrated into its production workflows. Cinematic AI is designed for narrative content such as dramas and films. It seamlessly integrates image, video, sound, and voice within a single system, while also automatically processing 3D characters and environments to ensure consistent visual output, addressing a significant challenge in AI-generated video content.

“We are applying AI across the entire content value chain…This allows us to secure next-generation IP.”

the company’s AI Script system functions as an AI agent for IP finding, analyzing consumer demand and market trends to identify promising properties and suggest suitable genres and media formats. According to CJ ENM, unlike conventional AI models from major tech companies, its tool demonstrates a superior understanding of literary language, enabling deeper content marketability analysis with cross-lingual capabilities.

“Cat Biggie” Leads the AI Animation Charge

“Cat biggie,” the non-verbal,short-form animation series that premiered at the event,represents CJ ENM’s first fully in-house AI production. The series, which follows a cat who unexpectedly becomes the father of a baby chick, consists of 30 two-minute episodes produced by a team of just six specialists over five months, including content planning and character advancement.

“The key challenge was controlling and expressing the dynamic movements unique to animation,” said Baek Hyun-jung,head of AI business and production,who led the project. “We used our tool, Cinematic AI, to convert the characters into 3D data and train the production system accordingly. This allowed us to achieve a high level of completeness in the final output.”

This timeline represents a significant efficiency gain, as CJ ENM notes that typical 5-minute 3D animations require three to four months of production time. “Cat Biggie” will launch globally on YouTube in July.

Building on the animation debut, CJ ENM plans to expand into AI film and AI drama productions within the year, positioning itself as what Shin called “a global AI studio” through team expansion and creator development programs.

the company’s AI push comes as the entertainment industry grapples with both the creative possibilities and regulatory challenges of artificial intelligence. Sang-Hyeok Im, partner at SHIN & KIM LLC, participated in a policy discussion at the event, emphasizing the need for “clear industry guidelines, legal frameworks for copyright and data protection, and dedicated government departments to support the field.”

CJ ENM’s entertainment division has been a major force in the global expansion of Korean culture, producing acclaimed content including “Queen of Tears,” the globally successful “I Can See your Voice” competition series, and tony Award-winning musicals like “Kinky Boots.” The company operates three major studios – drama-focused Studio Dragon, U.S.-based Fifth Season, and CJ ENM Studios.