A master’s degree program is preparing students for professional engagement in exchanges, adapting its curriculum to evolving demands and strengthening ties between China and other Asian nations. The program emphasizes a practical approach to subjects like “Intercultural Communication and Mutual Perception between the East and West”, “Institutional and Commercial Relations between China and Europe in the perspective of the 21st century”, “Relations between China and Spain in the 21st century” and “Chinese companies and institutions in social networks“.

The curriculum also covers foundational aspects of international relations in the 21st century, including Organizational, Social and cultural geography in globalization and International Institutions: current operation and practices.

Disciplines fostering knowledge and intercultural understanding among students, especially regarding research practices, are also central. These include “intercultural journalism in the 21st century”, “Methods of research in intercultural communication“, “Current theories of details and communication”, “Current economic and business growth”, “New Business Sociology”, “Ethics of the company Modern ” and “Research in social and cultural anthropology”.

The courses are taught by doctors from various departments and specialties, including communication, sociology, journalism, economy and business, and international relations, and also external professionals.

Practical Experiance and Collaboration

The program emphasizes practical experience through collaborations with companies involved in relations and exchanges with Asian countries. These collaborations facilitate access to the professional world.The Master also maintains a close relationship with Chinese Chair, Ministry of Education of the Chinese Embassy and the chinese office of the Rey Juan Carlos University.

“The functionality of the master to participate professionally in these exchanges, the benefits of interculturality…”

Directors’ Perspective

The directors of the Master in Intercultural and Business Communication between China and Europe, Maximiliano Fernández Fernández and Eduardo Díaz Cano, professors of the Department of Communication and Sociology, underline: “the functionality of the master to participate professionally in these exchanges, the benefits of interculturality and effort made by teachers to make two different scientific cultures converge, which translate into quite satisfactory results. TFM -conclude -that at first they are arduous for students as they are applied research, they are a good example of the results that are achieved with the delivery of teachers and the efforts of the students.”