Chelsea Football Club Brews Up a Deal with Molson Coors

Chelsea football Club has announced a new partnership with Molson Coors Beverage Company,making them the official beer partner starting in the 2025/26 season. The agreement ensures that Molson Coors products will be available at Stamford Bridge and Kingsmeadow stadiums.

Fans can look forward to an expanded range of beverages,including Carling,Coors,Madrí Excepcional,Madri 0.0%, Staropramen, Pravha, Aspall, Rekorderlig, Doom Bar, Sharp’s Atlantic, and SALT Alpacalypse. This builds on a previous relationship between Molson Coors and the club, dating back to the 1990s.

The partnership also includes promotional activities for fans both in the UK and internationally. Molson Coors will also support upgrades to Frankie’s, the bar located at Stamford Bridge.

Oliver Boden, Partnership Sales Director for Chelsea Football Club, said, “We are delighted to welcome Molson Coors to our family of partners, they have such an authentic connection to football from so many years of supplying major sporting venues around the world.” He added, “We certainly know the team there will bring huge value to our matchday infrastructure, ensuring we offer the best experience possible to our supporters.”

British Cycling and Forestry England Team Up to Expand access

British Cycling has entered into a partnership with Forestry England to improve access to forests for cycling communities throughout England.The collaboration aims to boost participation through grassroots cycling programs and community coaching.

Forestry England sites will be used to support cycling, with a focus on inclusive and accessible programs like Breeze in the Forest, which encourages women to cycle in safe, traffic-free natural environments.

Limitless, British Cycling’s disability and para cycling program, will also expand into the forests, launching its first program in 2025. This initiative will support more riders with disabilities in off-road cycling and mountain biking across Forestry England sites.

The partnership will create more opportunities for cyclists of all ages and abilities, from entry-level coaching for children to new off-road cycling education courses, events, and support for British Cycling’s talent pathway.

Amy Gardner, Sport and Participation Director, British Cycling, said, “Partnering with Forestry England opens so many opportunities for both organisations.” She added, “The enhancement of cycling participation projects through utilising forest sites across England, including the introduction of new initiatives, will open the forests to more children and young people, more disabled people, and more people from underserved communities.”

Lloyds Tour of Britain Partners with OS Maps

The Lloyds tour of Britain has named OS Maps, part of Ordnance Survey, as its official digital mapping partner. The partnership includes both the Lloyds Tour of Britain Women, which began on June 5th, and the Lloyds Tour of Britain men, scheduled for september 2nd to 7th.

OS Maps is providing printed spectator maps for each stage of the races, including race details, spectator points of interest, and recommended routes for fans.

Every stage winner at both the Women’s race in June and the Men’s race in September will receive a framed presentation map of that stage route during the podium ceremony.

the Lloyds Tour of Britain Women race concludes in glasgow on June 8th.

Darren Henry, Chief Commercial Officer, British Cycling, said, “We look forward to working with the team at OS Maps through the partnership to deepen our engagement with fans coming to the races, and provide them with more information about the stage routes, the ways that they can make the most of their day spectating, and suggested rides in and around our venues.”

British Triathlon Appoints Debbie Clarke as New chair

British Triathlon has announced that Debbie Clarke will become its new Chair, effective July 1st. She succeeds Bill James, the current Chair.

Clarke has experience leading corporate finance teams and has held Non-Executive Directorship roles for the past eight years, including Chair of Triathlon England since March 2020.

Debbie Clarke said,“It’s a great priviledge to take on the role of Chair at British Triathlon and follow on from the outstanding contribution Bill has made to the sport.” She added, “I’m really looking forward to taking on the role to lead and guide the organisation, working with my fellow board members and the British Triathlon executive team to continue to transform and build on its successes, but recognising the multiple challenges and complexities it faces.”