From Salerno to Success: Ciro Casella’s New York Pizza Empire
Table of Contents
How one man’s passion for pizza transformed a dream into a Big Apple reality.
A Slice of Salerno in the City That Never Sleeps
In the bustling metropolis of New York City, where culinary trends come adn go, one man has carved out a lasting legacy by bringing the authentic flavors of Salerno, Italy, to the forefront. Ciro Casella, a true Salernitano, has not only established a thriving pizza empire but has also become a cultural ambassador, sharing his heritage with the diverse palates of New Yorkers.
The American Dream, Reimagined
Casella’s journey to the United States began in 2010, but his connection to America stretches back further. My grandmother was born in New york,even if she then lived in Salerno,
Casella recalls,highlighting a familial link that fueled his aspirations. Despite initially building a life in Italy, including marriage, children, and a stable career, unforeseen circumstances lead him to seek new opportunities. When his employer faced financial difficulties, Casella decided to follow in his family’s footsteps and embark on a new chapter in America, armed with unwavering determination and a deep-seated passion.
San Matteo: More Than Just a Pizzeria
San Matteo, Casella’s flagship restaurant, quickly evolved from a gamble into a beloved institution. The menu pays homage to his roots, featuring ingredients sourced from the campania region and pizzas named after local Salerno landmarks and figures. Such as, the “Mariconda” pizza is named after a neighborhood and the historic pizzeria by Carminuccio, while another is dedicated to Carmine Rinaldi, the Siberian
fan of Salernitana. This dedication to authenticity and quality has garnered widespread acclaim.
Success came quickly: New York Times, Michelin, the golden lion in Venice, until the recognition of the mayor of New York, which inserts San Matteo as his favorite restaurant.
The restaurant has earned accolades from prestigious publications like the New York Times and Michelin, and also recognition from the Mayor of New York City. in 2018, San matteo was crowned the best restaurant in Manhattan on channel Nine’s “Little Big Italy”, and last year, Casella’s Panuozzo was recognized as the best sandwich in the United States at the Pizza Expo in Las Vegas. These achievements underscore the impact of Casella’s culinary vision and commitment to excellence.
Despite the accolades, Casella remains grounded, acknowledging the ever-changing landscape of the New York culinary scene.you must always be on the piece, without ever lowering the guard,
he emphasizes. The COVID-19 pandemic presented unprecedented challenges, forcing many establishments to close their doors. Though, San Matteo persevered, adapting to the new normal and continuing to serve its loyal customers.
The Reverse Migration: Bringing American Innovation Back to Italy
Looking ahead, Casella is contemplating a potential return to his homeland, not to retire, but to share the knowledge and experiences he has gained in America. He envisions a concept he calls “the reverse,” where he would bring american innovation and best practices to Italy, enriching the culinary landscape of his native country. this innovative approach reflects Casella’s entrepreneurial spirit and his desire to contribute to both the American and Italian food scenes.
A Lasting Legacy
Even with thoughts of returning to italy, Casella’s work in New york continues unabated. He caters exclusive events, such as one for Paul mccartney, opens new locations, and fosters collaborations, all while maintaining a loyal customer base. In life, when you put passion, love, duty and seriousness in what you do, America rewards you. And we have always been faithful to our identity,
Casella affirms. His story serves as an inspiration to aspiring entrepreneurs and a testament to the enduring appeal of authentic Italian cuisine in the heart of New York City.
