Beer brand Carling has launched a new campaign to mark more than 30 years of football sponsorship.
The campaign, titled ‘We’re not just here for the football, we’re here for the fans’is a celebration of the dedication and rituals of football supporters across the country.
The new marketing drive features a television advert, social media activity, and on-pack promotions which will give fans the chance to win tickets to Premier League, Emirates FA Cup and Carabao Cup matches.
Lee Willett, Carling Brand Director at Molson Coors Beverage Company, said, “For more than 30 years Carling has been a brand that is synonymous with football and has been there for some of the most memorable moments in football history. But we know that football is more than just the 90 minutes on the pitch, it’s the fans that truly make the game. Our new campaign, ‘We’re not just here for the football, we’re here for the fans’, is a celebration of the fans and the unwavering support and dedication they show to their team.”
