BYD stands out today as number 1 new energy vehicles (NEV) in Morocco, with asserted dominance in the electrified segments of the market. The brand records 46% of market share in the plug-in hybrid (PHEV) segment, a performance driven by the Seal U which is very successful with Moroccan customers.
In the 100% electric segment, the Shenzhen firm also confirms its leadership in Morocco with 34% of market share, thanks in particular to the Seagullfirst in this segment. This illustrates the solidity of its technological and commercial positioning, as well as the coherence of its electromobility strategy in the Kingdom.
Continuing this dynamic, BYD plans to introduce new models during 2026, strengthening its offering and supporting the transition towards more responsible mobility in Morocco.
After-sales: a structuring competitive advantage
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BYD’s commercial success on the Moroccan market is not solely due to the competitiveness of its models or its technological positioning. It is based above all on a robust and innovative after-sales service, designed as a real strategic lever in an electric mobility market still in its maturity phase.
The brand relies first of all on an availability rate of spare parts of 95%one of the highest in the sector. This performance reassures customers of the network’s ability to ensure rapid and efficient interventions, significantly reducing vehicle downtime and reinforcing confidence in the brand.
BYD also strengthens the reliability of its system thanks to a structured human and technical organization: advisors and technicians are certified according to the brand’s standards and benefit from a continuing training program that can reach 120 days per year, in order to support the rapid evolution of PHEV and 100% electric technologies.
The network also relies on the latest generation of equipment and tools, guaranteeing interventions carried out in compliance with manufacturer procedures and the safety requirements specific to new energy vehicles.
Another differentiating element: the maintenance interval set at 15.000 kilometersa first in Morocco during the launch of the brand, which illustrates advanced technological mastery while simplifying the customer experience.
Finally, with a maintenance cost lower than 0,14 DH per kilometer, the Chinese brand is positioned among the most competitive offers on the market. As an illustration, emptying the Seal U is offered at only 1.200 DH pour 15.000 kma concrete argument which reflects the accessibility and competitiveness of the BYD offer on the Moroccan market.
Added to this is the marketing of innovative maintenance contracts, integrating payment flexibility of up to 12 months directly managed internally, an approach still unprecedented on the Moroccan market.
AI and customer experience: a step forward
BYD is also the only player on the market to integrate artificial intelligence into its after-sales system, via an intelligent chatbot allowing:
- Online appointment booking
- Reservation of the pick-up and drop-off service of the vehicle at the customer’s home or workplace
- Assistance on the mode of use and functionalities of the vehicle
- Communication of maintenance packs
- Access to all practical information, such as available service points and opening hours
An innovation that aims to streamline the customer experience and meet new service standards
If BYD is today the leader in Morocco, it is the result of clear choices, driven by the commitment of AUTO NEJMA: investing in reliable technologies, structuring a solid after-sales service and placing the customer at the center. Motorists now expect a brand they can count on over the long term, with transparent and controlled usage costs, a present network and services that really make everyday life easier,” underlines Adil Bennani, general manager of AUTO NEJMA.
Network: ramp-up and structuring
At the same time, BYD continues to strengthen its distribution and after-sales service network, with several openings and capacity increases underway. Latest milestone: the opening of the Bahmad showroom on December 1, 2025. Historic site of the AUTO NEJMA group, this emblematic site is now getting a facelift, combining heritage, modernity and BYD international standards.
The site’s after-sales service is expected to become fully operational during the month of February, further strengthening the brand’s national coverage.
Ambitious outlook
Leader in sales, structured in after-sales and innovative in customer experience, BYD intends to sustain its momentum in 2026 in a market where trust, cost of use and quality of service are becoming decisive criteria. Beyond the figures, the Chinese brand affirms a clear vision: to make electric mobility more accessible, more reliable and more peaceful for Moroccan motorists, thanks to high-performance vehicles, controlled usage costs and a redesigned customer experience.
