BYD Atto 1: First Car Choice Under $200K?

Jakarta –

Byd Atto 1 has a very competitive selling price. Is it suitable for the first car buyer?

BYD made a surprise at the Gaikindo Indonesia International Auto Show (GIIAS) 2025 which was held recently. At the annual automotive exhibition, BYD launched the latest product line in the form of Atto 1. Atto 1 is a hatchback -style electric car while adding to the complete portfolio of Shenzhen manufacturers in Indonesia.

Even more interesting when byd announced the official price of Atto 1. The price made many parties surprised, because byd Atto 1 is priced starting at Rp 195 million to the most expensive Rp. 235 million. The price is quite competitive in the city car segment. With a tag of less than Rp. 250 million, BYD provides Atto 1 with a variety of excellent features.

For example when entering the cabin, you will be presented with the seat with leather material and its shape following the contour of the body. In the dashboard area equipped with a 10 -inch 1080p touch screen that supports the Apple Carplay and Android Auto features with Wired and Wireless. There is also a cruise control that is active at a speed of 40 km/hour, there is a soft opening box, to the electric auto up down power window in the driver’s seat.

The middle console has a 12V power outlet, USB type C and A, wireless charging, Electric Parking Brake with Auto Hold, to Driving Mode (Eco, Normal, Sport). Not only that, Atto 1 also has a voice command feature, aka voice command in English, Indonesian, to Mandarin. This feature can be used to turn on music, AC settings, sound, to controlling air conditioning winds.

Interior Byd Atto 1. Photo: Lutfi Anshori/Detikoto

The security and safety features are also complete. There are six airbags, tyre pressure monitoring systems, isofix, rear camera, three radar behind, traction control, hill-start assist control, cruise control system, to the comfort braking function.

Byd Atto 1 is suitable for the first car buyer?

With competitive prices and abundant features, Byd Atto 1 is fitting for generation Z and Millennials who are now the first car buyer. Because, the first car buyer is very concerned about Value for Money while wanting the ‘Future Ready’ product. It can all be obtained at Byd Atto 1 which presents a combination of premium features and low operational costs, making it suitable to be a “first modern & environmentally friendly car.”

Byd Atto 1. Photo: Rifkianto Nugroho/Detikcom

First, when it comes to value for money, byd provides Atto 1 with a battery capacity of 30.08 KWH and 38.88 KWH. The battery promises a distance of 300 km and 380 km each. If the battery is fulfilled, make a daily use with a distance of about 40 km, then in nine days there is no need to spend operational costs outside the toll road. Even if it is in SPKLU at a rate of Rp 2,630 per kWh, with an average consumption of 8.5 km/kWh, and a daily mileage assumption of 40 km, then the cost per day is only Rp 12,376. Multiplied by a month, the cost you spend is only Rp. 371,280. Per year, money for ngecas is only Rp 4,455,529.
If you want the cost to be cheaper, you can do it at home at a rate of Rp 1,447 per kWh. Assuming a daily distance of 40 km, the fee will be incurred per day of Rp 6,809, per month Rp 204,282, and per year Rp 2,451,388.

In comparison, for conventional engined cars that use pertalite type BBM, the operational costs of byd Atto 1 are much cheaper. Say the car has an average fuel consumption of 20 km/liter and the daily distance is 40 km, then the money is out for a daily fuel of Rp. 20,000. Within a month, the cost for the contents of BBM is Rp. 600,000. If the monthly fee is multiplied by 12 to calculate expenditure a year, then the cost is Rp. 7.2 million.

Not to mention the annual tax is also low. As is well known, electric cars get incentives so that they only need to pay SWDKLLJ (mandatory donations of road traffic accident funds), while the PKB is zero percent. Thus, the owner of ATTO 1 every year only pays Rp. 143 thousand. While conventional engine car owners are generally an annual tax of Rp. 3 million per year.

What about the cost of maintenance? The first car buyer usually does not want to be complicated regular maintenance matters. Maintenance costs are also a separate consideration. The period of periodic service byd Atto 1 is around Rp. 1 million per year or 20,000 km. At least, you can set aside Rp. 100,000 per month for periodic maintenance costs byd Atto 1. As for conventional cars, the maintenance fee is around Rp. 2 million per year.

If in total, conventional car owners every year will spend Rp 12.2 million for operational costs, taxes, and periodic maintenance costs. Byd Atto 1 The cost of ownership is much more efficient. If totaled assuming Ngecas in SPKLU, Annual Tax, and Maintenance Costs per year, estimated costs of Rp 5.6 million. If you are cheating at home, the cost is even more efficient, which is Rp. 3.6 million, 70 percent is cheaper than conventional engined cars.
The row of features and conveniences offered makes Byd Atto 1 to be glimpsed for the buyers of the first car.

Automotive observers and academics from the Bandung Institute of Technology Yannes Pasaribu also revealed that Byd Atto is very potential to attract the first car buyers. Especially now that the first car buyers are mostly from the Z generation.

“Atto 1 offers a more futuristic design, EV technology (Blade Battery, 300-380 km distance, 30 minutes fast charging) with premium features such as a 10.1-inch rotating screen, 6 airbags, and Apple Carplay, while LCGCs such as Honda Brio (Rp. 182-198 million) still rely on basic features and conventional engines with limited efficiency. LCGC because of limited funds especially for those who are looking for value for money, “Yannes said recently.

(dry/din)