from Dealership to Dignitary: A Soest Native’s Dream Realized

In a heartwarming turn of events, Annika Bock has been named the new Bördekönigin (Börde Queen) of Soest, Germany, following in the footsteps of her sister, Julia, who held the title in 2019. The 27-year-old automotive saleswoman and authorized signatory at a local car dealership expressed immense joy at fulfilling a long-held aspiration.

Every girl and every woman would certainly like to feel like a queen or princess… I wanted to be able to experience all of this once.
Annika Bock,Soester Bördekönigin

Annika’s journey to the crown wasn’t immediate. After an initial submission and a period on the waiting list, her persistence paid off. A subsequent interview and introduction led to the coveted email announcing her selection as the new Bördekönigin.

A Sister Act: Continuing a Royal Tradition

kristina Reinke of Economy and Marketing Soest, responsible for overseeing the Bördekönigin, highlighted the unique aspect of this year’s selection. “There has not yet been a royal sister duo – this is actually the first time and a nice story,” Reinke stated. While julia’s positive experiences undoubtedly influenced Annika, Reinke emphasized that Annika’s own “open and energetic way” ultimately secured her the role.

The Bördekönigin serves as an ambassador for Soest, representing the town at various events and promoting its culture and economy. The role requires individuals who can connect with people and share compelling stories.

More Than Just a Queen: A Passion for Cars and Community

Beyond her royal duties, Annika is a multifaceted individual with a passion for automobiles.Despite working in sales, she enjoys getting her hands dirty in the workshop and attending car meets in her free time. this hands-on experience and genuine enthusiasm for cars will undoubtedly add a unique dimension to her role as Bördekönigin.

Balancing her professional life with her new royal responsibilities presented an initial challenge. Traditionally, the identity of the new Bördekönigin is kept secret until the Old town Spring Saturday event. This secrecy required some creative maneuvering at work, as Annika had to explain her absence from the car salon, a key part of the event where Soest car dealerships showcase their latest vehicles, including electric models. The small emergency lies, as she called them, were eventually forgiven by her colleagues, who eagerly anticipate her coronation.

Coronation and Celebrations: Mark Yoru Calendars

the official coronation of Annika Bock as the Soester Bördekönigin will take place on may 10, 2025, at 12 noon in the market square. The community is invited to attend and celebrate this momentous occasion.

The Soester Old Town Spring event, where the Bördekönigin is traditionally revealed, also features a car salon showcasing the latest in automotive technology, including electric vehicles. This event reflects Soest’s commitment to innovation and sustainability, aligning with broader trends in the automotive industry. for example, recent data indicates a significant increase in electric vehicle sales in Germany, with a [Insert Link to Relevant Statistics] % rise in the past year alone.