A First in Bundesliga History: Luxury Living at An der alten Försterei

In a move that redefines fan engagement, Union Berlin, in collaboration with their main sponsor HomeToGo, is offering an unusual experience: overnight stays in a luxury apartment situated pitch-side at the Stadion An der Alten Försterei. This initiative marks a unique moment in Bundesliga history, providing unparalleled access for dedicated supporters.

Inside the Apartment: Comfort and Convenience

The transformation involves converting a container located between the main stand and the away supporters’ section into a fully functional mini-apartment. This includes amenities such as a table, wardrobe, and a double bed. Adding to the novelty, guests will utilize the referee’s changing room for showering facilities.

exclusive Prospect: Win a Free Stay

Four fortunate fans will soon have the chance to check into this unique accommodation free of charge. Two sets of double overnight stays are being raffled off before the final Bundesliga home games against Werder Bremen (May 3rd) and Heidenheim (May 10th). To participate, fans are encouraged to share their personal and compelling Union Berlin fan stories.

Beyond the Overnight Stay: Exclusive Perks

The experience extends beyond just accommodation. Winners will also receive a private evening tour of the stadium. Furthermore, they will be provided with tickets for the following day’s match, albeit in the stands. Viewing the game from the apartment itself is not permitted.

Trendsetting in Football: Union Berlin’s Unique Approach

While stadium stays are not entirely new – Paris Saint-Germain, for example, offers suites overlooking the pitch at the Parc des Princes – Union Berlin’s initiative stands out in the Bundesliga. this innovative approach underscores the club’s commitment to creating unique and memorable experiences for its fanbase.

In the Bundesliga, however, Union is once again unique with this action.

The Growing Trend of Experiential Fan Engagement

Union Berlin’s initiative reflects a growing trend in sports marketing: experiential fan engagement. Teams are increasingly looking for ways to offer fans more than just a ticket to a game. These experiences, ranging from behind-the-scenes tours to unique accommodation options, aim to create lasting memories and strengthen the bond between the club and its supporters. According to a recent study by Sports Marketing Analytics,fans who participate in experiential activities are 30% more likely to renew their season tickets.