BTS‘ 5th album and Gwanghwamun performance are being evaluated as opening a ‘new era of K-pop’ in that they put our culture and identity at the forefront.
In a larger sense, it is evidence that Asian soft power, including Korea, is gaining ground in the global market.
Reporter Park Soon-pyo summarized the meaning behind BTS’s Gwanghwamun performance.
[기자]
Dynamite is BTS’ representative song, the first K-pop song to reach #1 on the Billboard HOT 100.
It is a famous song that raised the status of K-pop several levels in the global pop music market, but in fact it had a British composer, English lyrics, and foreign production personnel.
BTS has changed after their military gap.
Contains the joys and sorrows of Koreans [아리랑]where our tradition and modernity meet [광화문]had a ‘comeback performance’ that caught the world’s attention.
The same goes for the performance of the animation ‘Kedehun’.
[케데헌 매기 강 감독 : 이 상을 한국과 전 세계 한국인들에게 바칩니다]
[이재 / 케데헌 작곡가 가수 : 어린 시절 사람들은 K팝을 좋아하는 저를 놀렸지만, 지금은 모두가 한국어로 된 노래를 부릅니다. 자랑스럽습니다.]
In the end, BTS’ new album and Gwanghwamun performance have the meaning of opening a ‘new K-pop era’ where our culture and identity are now central.
In world pop culture history, Michael Jackson is a musician who brought black culture to the mainstream.
In that sense, BTS is ‘Asia’s Michael Jackson.’
Although it started in Korea, a market with a smaller market size compared to China or Japan, it has now grown into a global cultural icon that extends beyond Asia to the UK, America, and South America.
In the end, BTS became a symbol of the growth of Korea’s soft power in a narrow sense and Asia’s growth in a broad sense.
[한킹가 / 폴란드 BTS팬 : BTS 멤버들이 항상 행복하고 멋있는 음악을 만들 수 있으면 좋겠어요 파이팅]
[하나 윅 / 중국 관광객 : 정국 좋아요! 많은 앨범이 여기 있고, (앨범) ‘아리랑’이 나온다니 정말 흥분됩니다.]
British media reports on BTS [21세기의 비틀스]It’s called.
Beyond praise for BTS as individuals, it also means that Western society recognizes the growth and influence of Korean and Asian culture.
This is YTN Park Soon-pyo.
Video editing: Jeon Joo-young
YTN Park Soon-pyo (spark@ytn.co.kr)
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