British Cycling has launched a new commercial entity, British Cycling Ventures (BCV), to drive revenue growth and unlock external investment.
The national governing body has established BCV to oversee all commercial activity across the group, with a particular focus on events and new digital revenue streams.
The new entity will absorb the existing British Cycling Events subsidiary, with profits reinvested into the organisation’s wider mission. The strategy focuses on expanding the events portfolio ahead of Britain hosting the Tour de France’s Grand Départs in 2027.
British Cycling has appointed Darren Henry, formerly Chief Commercial Officer, British Cycling, as Managing Director of the new venture. Additionally, the organisation has engaged Oakwell Sports Advisory as its exclusive advisor to identify and secure strategic investment partners.
Darren Henry, Managing Director, British Cycling Ventures, said, “The launch of British Cycling Ventures is a landmark moment for our organisation and a transformative step for British sport. For the first time, we have a dedicated commercial engine designed to elevate cycling’s reach, create unforgettable experiences for riders and fans, and build sustainable growth far beyond our traditional horizons.
“BCV will give partners and investors a rare opportunity to help shape the future of one of Britain’s most successful Olympic and Paralympic sports.”
British Cycling won Sport Organisation of the Year in association with FEVO at the 2025 Sport Industry Awards
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