Lego System A/Sbetter known as LEGOit is an emblematic company in the world of toys that has been able to adapt to times and conquer public of all ages. Its success lies in the ability to renew their models constantly, inspired by films, series and figures of real life, which has encouraged a global community of fans and collectors.
Lego’s decision to move his Connecticut headquarters was not simple. This state of the Northeast American had been his home since 1975, housing for almost 50 years the company’s central offices in the city of Enfield, where the LEGO Creative Child Care Centera children’s center focused on stimulating creativity from the early stages of life.
The move responds to the company’s commitment to the economic growth Not only internal, but also with national development. When changing headquarters, LEGO seeks to expand its workforce, strengthen its presence in the US market and boost its already solid corporate image.
The new operations center is located in Lyrik, Boston, And it was recently opened with a ceremony that marked a new chapter for the brand. During the event, the incorporation of at least 60 new employees was announced, raising their payroll to a total of 800 collaborators. In addition, it was confirmed that several workers were relocated from Connecticut, while those who chose not to move were fairly compensated.
The brand new office has an extension of 47,854 square meters, distributed in six levels designed to promote a creative, colorful and inspiring work environment. It is a space conceived to stimulate innovation in all aspects, so it also includes spaces to meditate, rest, pray and play, all in order to develop creativity.
During the ceremony, Niels Christiansen, executive director of the group, declared: “This is a fantastic and new lego. The work space is an important part of our investment strategy in the US”. In turn, he invited the local community to approach the company and join a project that promises to mark a trend in Boston, a city that currently faces an unemployment rate of 5.2%, higher than that registered last year.
In line with his social vision, Lego also took the opportunity to announce a Donation of 5 million dollarsintended for initiatives focused on the Child protection and creative development of children. This investment will be distributed over the next two years and is part of the brand’s commitment to promote the game as a learning tool. Likewise, it was confirmed that LEGO will actively participate in the celebration of the World game dayin collaboration with the local government.
