The Evolution of Aesthetic Medicine: From Niche to Mainstream

Dr. Leticia Sanus, a respected figure in aesthetic medicine, has witnessed firsthand the conversion of this field. With a background spanning over two decades in pediatrics and 25 years in plastic surgery,gynecology,and obstetrics,Dr. Sanus now dedicates her expertise exclusively to aesthetic medicine at her Sanus Clinic. her journey began during her university years when aesthetic medicine was still a relatively obscure discipline in Spain.

“Since then, studies and advances in aesthetic medicine have had exponential progress and has been popularized and has increased the demand for advice and treatments aimed at well -being,” explains Sanus.

Today, the global aesthetic medicine market is booming. According to a recent report by Grand View Research, the global aesthetic medicine market size was valued at USD 99.1 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 9.8% from 2022 to 2030.This growth reflects the increasing demand for minimally invasive and non-invasive procedures that enhance appearance and boost self-confidence.

Beyond Physical Appearance: The Emotional Impact of Aesthetic Treatments

Dr. Sanus emphasizes that aesthetic medicine is not merely about physical enhancements; it’s deeply intertwined with emotional well-being. She believes that helping patients feel better about themselves, increasing their self-confidence, and boosting their self-esteem are crucial aspects of her work.

The most engaging thing is that it seeks emotional well -being and not only physical, and helping someone feel better, to increase self -confidence and to increase self -esteem is very nice.
Dr. Leticia Sanus

This holistic approach aligns with a growing trend in healthcare that recognizes the interconnectedness of physical and mental health. Studies have shown that aesthetic treatments can have a positive impact on mental health by reducing anxiety, improving body image, and increasing social engagement.

The Importance of Naturalness and Ethical Practice in Aesthetic Medicine

Dr. Sanus is a strong advocate for natural-looking results and ethical practice in aesthetic medicine. She cautions against treatments that prioritize excessiveness over naturalness and emphasizes the importance of tailoring treatments to each patient’s unique needs and features.

“what has been questioned and fortunately questioned more and more are the treatments that do not pursue naturalness, which do not fit the patient, which are excessive. The regenerative treatments, those that recover what has deteriorated or those that improve an improvable situation, I do not believe that they are questioned,” continues.

This commitment to ethical practice is notably important in light of the increasing popularity of aesthetic procedures and the potential for unqualified practitioners to offer substandard or even harmful treatments. Choosing a qualified and experienced professional is crucial for ensuring patient safety and achieving satisfactory results.

Continuous Training and Professionalism: Cornerstones of Aesthetic Medicine

Dr. sanus stresses the importance of continuous training and a professional approach in aesthetic medicine. She highlights that aesthetic medicine is not a superficial discipline and carries inherent risks that require qualified professionals to manage effectively.

This is one of the reasons why we have to put ourselves in qualified professionals. Doctors not only study a career that contemplates the human being in full but also continues training.We see each case as unique, and we diagnose and try according to that diagnosis. In aesthetic medicine it is not different: try not to cause damage, act according to the case in particular that we have in front and, in case there are complications, to Give solutions.
Dr. leticia Sanus

As a teacher in the Master of Aesthetic Medicine at the Catholic University of Valencia and a trainer for several companies in the sector, Dr. Sanus is actively involved in shaping the future of aesthetic medicine by educating and mentoring the next generation of practitioners.

Recognition and Influence: Dr. Sanus’s Impact on the Field

dr. Sanus’s contributions to aesthetic medicine have been widely recognized. Recently, she was included in Forbes’ list of influential women in aesthetic medicine in spain, a testament to her expertise, dedication, and impact on the field.

this recognition underscores the growing importance of aesthetic medicine as a legitimate and valuable medical specialty. As the demand for aesthetic treatments continues to rise, it is indeed essential to have qualified and ethical professionals like Dr. Sanus leading the way.