Strategic Alliance for Enhanced Customer Experience

BNK Kyongnam Bank, a regional lender with a growing focus on expanding its services [2], has announced a strategic partnership with Hanjin Tourism to integrate travel product sales directly into its mobile banking submission. This collaboration aims to provide customers with convenient access to a range of travel options, enhancing the bank’s “living finance services.”

Mobile App Integration: A gateway to Travel Opportunities

The integration of Hanjin Tourism’s services within the BNK Kyongnam Bank mobile app allows customers to browse and purchase travel packages both domestically and internationally. This initiative leverages the increasing popularity of mobile banking and caters to the evolving needs of tech-savvy consumers seeking seamless access to various services.

customers can access the travel service through a dedicated “Hanjin Tourism Banner” within the BNK Kyongnam Bank Mobile Banking app.

Exclusive Travel Deals and Discounts

To celebrate the launch of this partnership, Hanjin Tourism is offering special promotions for BNK Kyongnam Bank customers. These include:

• Discounts of up to 1 million won on ‘Korean Air Europe Caucasus chartered product’ for purchases made by the end of May.
• Exclusive domestic flight deals from Gimhae Airport and Incheon International Airport for Gyeongnam and Busan residents, priced at 80,000 won.

Hanjin Tourism: A Thorough Travel Agency

Hanjin Tourism,a comprehensive travel agency utilizing Korean Air,offers a wide array of travel products.In addition to standard travel packages, the company provides premium travel experiences through its KALPAK brand, known for high-quality service in collaboration with Korean Air.

Expanding the Living Financial Ecosystem

Lee Joo-joo,from Digital Financial Group,emphasized the benefits of the collaboration,stating,We are pleased to be able to provide better services to customers by cooperating with BNK Kyongnam Bank and Hanjin Tourism.We will continue to collaborate with companies to expand our living finance services and expand our living financial ecosystem.

BNK Kyongnam bank’s Strategic Focus

This partnership aligns with BNK kyongnam Bank’s broader strategy to cater to diverse customer needs. As a regional bank based in Changwon-si, Gyongsangnam-do [3], the bank has been actively seeking growth opportunities, including focusing on foreign customers [1]. By integrating travel services into its mobile platform, BNK Kyongnam Bank is positioning itself as a versatile financial institution that goes beyond traditional banking services.