Google Analytics is a web analytics service provided by Google Ireland Limited (“Google”). Google Ireland Limited is owned by Google LLC USA. Google uses the Personal Data collected to track and examine the use of this site, compile reports on its activities and share them with other services developed by Google.
To ensure greater compliance with the GDPR regarding the transfer of data outside the EU, it is advisable to carry out such transfer exclusively in anonymous form. It is important to underline that simple anonymisation does not offer a sufficient level of protection for personal data exported outside the EU. For this reason, the data sent to Google Analytics, and therefore potentially visible even outside the EU, can be made anonymous through a proxy system called My Agile Pixel. This system will be able to replace your personal data, such as your IP address, with anonymous information that cannot be traced back to you. Consequently, in the event that data is transferred to non-EU countries or to the United States, it will not be your personal data, but anonymous data.
The data sent is collected for the purposes of personalization of the experience and statistical tracking. Find more information on the “Learn more about how Google processes personal information” page.
