Mauricio GarbozaChief of Marketing Multimarca, explained to Management that this year the Vienna cafeteria celebrated its ninth anniversary, with July as a central month of activities. The actions included special events and product releases, which, he said, resulted in a positive advance.
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Thus, he said that they currently have three stores located in Pueblo Libre, Callao and Jesús María, and that for him Second semester, the opening of a fourth establishment is ready. “We are very excited about this next opening, which responds to the growing demand of our clients and reaffirms our commitment to bring more people’s experience to Vienna”He said.
The new space, he said, will be located in a modern Lima district. While the project already has plans, the investment has not yet been defined, as the decision was made recently. “In it Grupo Year’s The openings are carried out efficiently and quickly, so I would not be surprised that in a couple of months the premises are operational. However, we prefer to maintain as a reference the second semester of the year“, accurate.
Although the footage has not been defined, the Executive said that the new place is part of the prospects of consolidating the Vienna brand. “TWe have a very faithful customer base, But we also seek to attract new audiences, especially the youngest segment”He added.
Rokys reinforces his strategy outside the classic grilled chicken
To conquer this audience, Vienna’s strategy focuses on strengthening digital presence, promoting experience campaigns and establishing strategic alliances. In addition, he said that new products are incorporated every month. Currently, he explained, the offer includes options such as healthy lunches, aimed at those looking for a more proposal fitand for this month it is planned to add to his letter the mini churros. At the same time, work in new artisanal pizzas, such as cakes with original recipes that combine tradition with current gastronomic trends.
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Accessed about possible expansions, he said that the approach is to strengthen the performance of each place to ensure the Vienna experience. “Our growth is not measured only in sales or number of premises, but also in customer satisfaction, loyalty and brand positioning. We bet on a long -term strategy that combines profitability with closeness, so we project sustained growth in the coming years”He said.
Regarding the location of new openings, he said that, for now, the bet is concentrated in Lima, although it did not rule out entering the provincesespecially with the support of the Roky’s group, which already has a presence in the interior of the country.
On the possibility of combining pollerias and coffee shops in the same space, he indicated that currently two of Vienna’s three stores are with a Roky’s store, in Pueblo Libre and Callao, while that of Jesús María is half a block. “The group’s commitment is to expand all its brands, so We do not rule out that in future openings of Year A Vienna store is also incorporated”He said.
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As for the number of openings planned, he said that, for the moment, there is no defined figure.
Regarding the location of new openings, he said that, for now, the bet is concentrated in Lima, although he did not rule out venture into the provinces. Photo: Rocky’s Group
The other businesses of the Roky’s group
Beyond its well -known chain of pollerias and the Vienna cafeteria, the Raky’s group registered a positive semester for its other brands. In the case of the Convention Center Scencialocated in La Molina, the company doubled the number of events in the first semester, promoted not only for concerts, its initial proposal, but also by corporate meetings, marriages, baptisms and family celebrations.
The space, with capacity for more than 1,000 people, has become a point of reference for this type of activities, argued Humpbackand the goal is to maintain sustained growth during the second semester. “We are satisfied with this growth in the private and corporate segment, which is more constant and stable, and we seek more producers and customers to know that essence is a versatile space for all kinds of events”, He explained.
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For its part, Rod presented a performance similar to that of Vienna, with a growth of double digit to Julyproduct of a greater presence in digital channels. It currently has five stores and, although there are no openings planned in the short term, the strategy focuses, the executive detailed, in continuing to improve the customer experience.
Con Argentine roastthe most recent incorporation of the group, the Roky’s representative recalled that he has had an accelerated expansion since its opening in 2023, with six stores in Lima. “This is a Creole buffet proposal, with typical dishes such as dry bee”, He noted. Although new immediate openings are not projected, the brand prepares to introduce innovations in its letter, he said, in order to continue adding more customers.
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Finally, Limaa three -star hotel located on Elmer Faucett Avenue, just 15 minutes from the new airport, obtained a growth linked to its location. This hotel is oriented to short stays, mainly one or two days, for travelers and corporate customers who need a comfortable and functional space.
“The new fast road to the airport has been a great ally for Limaq, facilitating access and making the stay for this client segment more attractive”, Commented the source. The hotel also benefits, he added, of its proximity to one of Vienna’s premises, consolidating an ecosystem of complementary brands.
