In September 2025, an Argentine hatchback surpassed heavyweights on the market and was crowned the most patented 0 km vehicle of the month.
In September, The Toyota Yaris achieved something unprecedented: it was the best-selling 0 km car in the country, with 3,037 patents. Thus, it displaced both the Fiat Cronos and the Toyota Hilux from first place. I know the details.
The Association of Automotive Dealers (ACARA) recorded these numbers, which show a change in the preferences of the Argentine consumer. The Yaris came out on top with 3,037 units, while the Hilux achieved 2,499 and Ranger 2,211. For its part, Cronos, which had been dominating, came fourth with 2,077 patented vehicles.
This change goes beyond a specific episode. In the national ranking, the Yaris also showed strength in the annual accumulated: it leads with a minimum margin against the Cronos (26,023 vs. 26,009 units)
What factors explain this appearance of the Yaris
- It is a model manufactured in the region with a good level of equipment and competitive in price.
- Immediate availability plays a key role in models that face delays in production or logistics.
- The variability of financing offers and macroeconomic changes influence the choice of models with lower commercial risk.
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