Living Workshop launched ‘Berer’s Yeast Biotin Shampoo (500ml, photo)’.
Through clinical trials, it demonstrated a noticeable scalp improvement effect in just two weeks, and was recognized by the Ministry of Food and Drug Safety for its ‘functionality in alleviating hair loss symptoms.’
We used beer yeast from a German premium raw material company with over 70 years of tradition. Contains the same 18 types of amino acids as hair and provides rich nutrition to the scalp and hair. Biotin, called vitamin B7, is also added to add elasticity to weakened hair roots and maintain healthy scalp balance.
Contains key ingredients recognized by the Ministry of Food and Drug Safety for relieving hair loss symptoms, such as salicylic acid, dexpanthenol, and niacinamide. It gently removes dead skin cells from the scalp and helps strengthen hair roots and improve scalp circulation. Additionally, plant-based caffeine obtained from green tea and coffee beans is absorbed into the scalp, nourishing it and adding vitality. It is a blended floral citrus scent perfected by a team of professional perfumers, combining the fresh vitality of the forest and the freshness of lemon, leaving a subtle scent that lingers even after washing your hair.
The company said, “This new product was developed based on clinical data and premium raw materials to easily improve the scalp environment in everyday life,” and added, “It is recommended for those who are worried about hair loss due to various causes and those who have sensitive scalps and want a mild and hypoallergenic shampoo.”
Reporter Jeong Jeong-wook jjay@donga.com
Copyright © Sports Donga. All rights reserved. Unauthorized reproduction, redistribution, and use of AI learning are prohibited.
