The data analytics platform unlocks player value with customer wealth data.
BeBettor Launches Customer Affluence Scores for Enhanced Customer Insights
BeBettor, a prominent data analytics platform, has introduced innovative customer affluence scores to assist UK betting and gaming operators in boosting their revenue. These scores give operators a deeper understanding of their customers’ relative wealth, allowing them to tailor marketing strategies and CRM efforts more effectively.
How Does It Work?
Since 2019, BeBettor has partnered with numerous UK-facing operators, enhancing their data analytics offerings with cutting-edge solutions. The latest addition to its suite is the customer affluence score, which leverages open-source data and a proprietary algorithm to rank customers from 1 to 10 based solely on their postal address. A score of 10 indicates membership in the top 10% wealth bracket in the UK, while a score of 1 places a player in the bottom 10%.
Benefits for Operators
This straightforward yet powerful data point enables operators to immediately identify high-potential and exceedingly affluent players upon registration. They can then segment these individuals into dedicated CRM groups, streamlining targeted marketing efforts.
Operators can deploy advanced, personalized marketing campaigns based on customers’ wealth and spending propensities. By doing so, they can highlight products, markets, and promotions most relevant to each player. This strategic decision-making process can help to reignite interest among dormant players and drive up spending from existing ones.
When combined with behavioral data, BeBettor affluence scores can also improve player lifetime value models, enhancing the ability to assess new player value right after registration.
Accessing BeBettor’s Scores
Operators can easily access BeBettor customer affluence scores through the company’s online platform, BeBettor HQ, or by integrating directly via API. These tools provide hassle-free yet potent insights at their fingertips.
BeBettor CEO Harry Cott Shares Enthusiasm
“We are thrilled to provide our new customer affluence scores to the betting and gaming industry,” stated Harry Cott, CEO at BeBettor. “This is a revolutionary method for operators to segment players and personalize experiences right from the registration process, based on customers’ relative wealth.”
Cott emphasized that the affluence scores represent an exciting opportunity for operators to enhance CRM and marketing communication strategies, ensuring exceptional experiences for all players. BeBettor HQ offers a user-friendly and efficient way for operators to start creating more intelligent audiences right away, while the BeBettor API facilitates real-time automations driven by player wealth information.
Conclusion
BeBettor’s innovative affluence scoring system marks a significant advancement in data-driven marketing for the betting and gaming industry in the UK. By providing invaluable insights into player wealth, operators can craft highly personalized experiences and maximize their revenue. As the industry continues to evolve, tools like BeBettor’s offer competitive advantages that can set companies apart in a crowded market.
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