Strategic Leadership for Enhanced Brand Presence

Magora Group, a key player in the European managed real estate sector and a subsidiary of the Duval Group, has announced the appointment of Aude de la Porte as its new Marketing, Communication, and Corporate Social Duty (CSR) Director. This strategic hire signals a renewed focus on bolstering brand consistency, amplifying visibility, and maximizing the overall impact of Magora’s diverse brand portfolio.

A Seasoned Expert in Brand Transformation

De la Porte brings over 15 years of extensive experience in the automotive and mobility industries to her new role. Her previous position as Marketing and Communication Director at Peugeot France saw her spearheading the brand’s transition towards electrification and digitalization. This experience positions her perfectly to navigate the evolving landscape of the real estate market and drive Magora’s marketing strategies forward.

Within Magora, its mission is to strengthen the consistency, visibility and impact of the different brands.

Succession and New Leadership Dynamics

De la Porte’s appointment follows the promotion of Johanna Ambil,who previously held the position,to Director General of Odalys Vacances. This leadership transition reflects Magora’s commitment to internal growth and the recognition of talent within the association. The change in leadership comes at a pivotal time for the company, as it seeks to further solidify its position in the competitive European real estate market.

Magora’s Vision for Lasting Growth

The inclusion of CSR within de la Porte’s remit underscores Magora’s commitment to sustainable and responsible business practices. As environmental and social considerations become increasingly important to consumers and investors alike, integrating CSR into the core of Magora’s marketing and communication strategies is crucial for long-term success. According to a recent report by the Global Sustainable Investment alliance, sustainable investing assets reached $35.3 trillion globally in 2020, demonstrating the growing importance of CSR initiatives.

Educational Background and Industry Expertise

A graduate of the prestigious ESCP Business School, Aude de la Porte possesses a strong academic foundation coupled with practical industry experience. Her expertise in navigating complex market dynamics and driving brand transformation will be invaluable as Magora seeks to expand its reach and influence in the european real estate sector.