JAKARTA – ASUS is rumored to be stopping the launch smartphone only in 2026. This information comes from a report which states that the Taiwanese company has conveyed this decision to a number of telecommunications channels. However, ASUS emphasized that after-sales services such as device maintenance, software updates and warranty services for all products in circulation continue to run normally.
Although it never dominated the market smartphone globally or among the world’s best-selling cellphones, ASUS has consistently presented devices through the Zenfone and ROG Phone lines. The ROG Phone series targets the segment gamer with special features, while the Zenfone is aimed at general users. However, the industry is slowing down smartphone global is said to have had an impact on ASUS’ cellphone business.
Report Digitimes stated that ASUS had communicated to telecom channels that the company would not launch smartphone New Android throughout 2026. However, support for existing devices, including system updates and warranty service, is guaranteed to remain unchanged.
Throughout 2025, ASUS will only release two models smartphonenamely the Zenfone 12 Ultra and the ROG Phone 9 series. This limited number of launches is seen as a signal of a slowdown in the company’s smartphone business.
Apart from that, the Zenfone line, which was previously known for its compact design, now comes with a larger screen size. Zenfone 11 and Zenfone 12 Ultra are also considered to be increasingly losing their identity because their design increasingly resembles the ROG Phone.
Despite stopping the launch of new devices, ASUS’s move does not mean going out of business completely smartphone. The company reportedly stated that while development of new hardware is on hold, operations smartphone continues.
This statement came after reports from distributors in Taiwan who claimed they were no longer able to order ASUS cellphones through local official channels. This condition has sparked speculation that ASUS will stop business smartphone fully after December 31, 2025. However, the clarification from ASUS confirms the company’s commitment to after-sales service.
This decision is also considered to be in line with the increasing cost of components, especially memory, which is predicted to continue to rise into 2026. Previously, ASUS had carried out business restructuring. smartphone in 2018 by shifting focus to the premium and device segments gaming.
