In the future, Apple’s improved voice assistant Siri will have AI models from its rival Google running under the hood. After careful consideration, it was decided that Google’s technology was the best basis for Apple’s artificial intelligence solutions, the iPhone company told the business broadcaster CNBC.
AI Siri wasn’t reliable enough
Apple had already promised a particularly helpful Siri in June 2024 – because the software would have access to users’ personal information and be active across various apps. One example given was that you could simply ask Siri when you had to leave to pick up relatives from the airport – and the software would automatically know when the plane was arriving and what the traffic situation was.
In March 2025, however, Apple announced that it would take longer to do this – estimated until 2026. Software boss Craig Federighi explained that during internal use it was found that the software did not work reliably enough to be an Apple product.
Apple originally tried to implement the new functions with its own AI models. However, the financial service Bloomberg reported last August that Apple was negotiating to use the technology behind Google’s Gemini AI as a basis.
Three years ago, the chatbot ChatGPT, developed by the AI company OpenAI, startled the tech heavyweights. Google developed Gemini, Amazon upgraded its voice assistant Alexa. Apple users can currently have Siri forward general inquiries to ChatGPT if they wish.
