After years of speculation, Apple is poised to enter the foldable phone arena, anticipating notable demand for its upcoming device starting in 2026. the company projects strong sales figures that could possibly eclipse those of its competitors in a short timeframe.

According to estimates from analyst Ming-Chi Kuo, Apple anticipates selling between 8 and 10 million foldable phone units in 2026.These numbers are projected to surge to 20-25 million in 2027, potentially surpassing the cumulative sales of “Samsung” foldable phones within two years. This aggressive forecast signals Apple’s confidence in capturing a substantial share of the burgeoning foldable market.

Currently, “Samsung’s” Galaxy Z series recorded approximately 5 million units sold by the close of 2024. “Apple” aims to more than double this figure, a move that could reshape the competitive landscape, which has been dominated by “Huawei” and “Samsung” for several years. Industry experts suggest this optimism stems from positive market research conducted by “Apple,” anticipation of a accomplished launch for the Galaxy Z Fold 7, or a long-held belief in strong consumer demand coupled with previous concerns about production capacity.

In contrast to the bullish outlook for foldable phones, expectations for the iPad remain tempered. Shipments are projected to range between 500,000 and 1 million units by 2028, a relatively modest figure compared to the anticipated success of the “iPhone Fold“.

“Apple” is also developing a new mixed reality headset, the Vision Air, with projected sales of 1 million units by 2027. This would surpass the performance of the initial Vision Pro, which has so far sold fewer than 400,000 units.

With these strategic initiatives, “Apple” is positioning itself to redefine the foldable device and mixed reality markets, potentially disrupting the established positions of “Samsung” and other major players after 2026.

“Apple” is preparing to re-draw the scene of the foldable devices and mixed reality together.