Apple opens 2026 with a strong focus on Fitness+ and Apple Watch, with a series of new features designed to help users not to give up after the good resolutions at the beginning of the year.
The first concerns the bJanuary special adge: Simply close all three Activity Rings for seven consecutive days in the month to unlock the limited edition award. A classic incentive, but always effective.
Then there is an interesting collaboration with Strava. The “Quit Quitting” challenge is active throughout January: anyone who records 12 workouts in the month gets an Apple Watch badge directly in the Strava app. An intelligent way to also speak to those who use platforms other than Fitness+.
They also arrive from January 5th new multi-week programs on Fitness+, called Make Your Fitness Comeback. They are progressive paths designed for those starting from scratch or almost, available for Strength, HIIT and Yoga, with difficulty that increases week after week.
Also comes back Artist Spotlightwith workouts accompanied by the music of KAROL G and, from February, Bad Bunny, while from January 19th it debuts with new episodes of Time to Walk with guests such as Penn Badgley, Mel B and Michelle Monaghan.
Apple also took the opportunity to share some interesting data. According to the Apple Heart and Movement Study, Apple Watch users are much more likely to maintain physical activity after New Year’s Eve. Over 60% of users increase their exercise by more than 10% in the first two weeks of January, and in most cases, the improvement is maintained until spring.
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