While Apple will not receive immediate financial penalties from the European Commission on June 26,the original deadline to comply wiht the Digital Markets Act (DMA),the tech giant isn’t out of the woods yet. The European Union has informed Euronews that fines won’t be automatically imposed. Rather, they will only be considered Only after a formal evaluation of Apple’s conduct and a procedural exchange between the company and the regulatory authority.

The core issue stems from the European Commission designating Apple as a “gatekeeper” platform,signifying its dominant position and potential to stifle competition in the digital marketplace. The DMA places specific obligations on these gatekeepers, including:

• Allowing developers to inform users of option purchase methods outside the App Store.
• Refraining from hindering users’ ability to choose alternative channels or services.

Notably, Apple has already received a penalty of 500 million euros in March 2025 for allegedly preventing developers from “directing” users to external offers.

The Commission contends that Apple is limiting competition and restricting user choice, both fundamental principles of European regulation. This led to the initial 60-day compliance period, which concludes at the end of June.

Although an immediate fine is not forthcoming,the threat of sanctions persists. If Europe determines that Apple hasn’t met its obligations, the company could face:

• Recurring penalties of up to 5% of its daily global turnover.
• A one-time fine of up to 10% of its annual global turnover (potentially doubled for repeated offenses).

Given Apple’s substantial turnover of over 380 billion dollars, these penalties could be enormous.

Currently, the Commission hasn’t specified a date for completing its preliminary analysis or initiating new formal actions. The situation remains fluid, with the final outcome still uncertain.