The App Store, serving as a global marketplace for digital goods and services across 175 storefronts and supporting 44 currencies, routinely refines its pricing and tax policies to maintain fairness and consistency.

Thes adjustments often stem from fluctuations in foreign exchange rates or modifications to tax regulations,ensuring that app and In-App Purchase prices remain aligned across different regions. Financial data providers supply publicly available exchange rate facts that informs these pricing decisions.

tax and Pricing Changes in Brazil and Kazakhstan

As of May 16, developer proceeds from eligible apps and In-App Purchases in Brazil have been adjusted to reflect the introduction of the Contribuições de intervenção no Domínio Econômico (CIDE) tax, set at 10% for developers based outside of Brazil.

Furthermore, starting June 2, pricing for apps and In-App Purchases in Brazil and Kazakhstan will be updated if developers have not designated these storefronts as their base storefront. These updates in Brazil also take into account the 10% CIDE tax.

If Brazil or Kazakhstan is selected as the base storefront, prices will remain unchanged. However, prices on other storefronts will be updated to maintain equalization with the chosen base price.

These pricing adjustments do not affect auto-renewable subscriptions or storefronts where prices are manually managed rather of using automated equalized prices.

Pricing for apps and In-App Purchases will be updated for Brazil and Kazakhstan if you haven’t selected one of these storefronts as the base storefront.

Developers can view these upcoming price changes in the Pricing and Availability section of Apps within App Store Connect. The ability to modify prices for apps, In-App Purchases, and auto-renewable subscriptions remains available at any time.

Consent Required for Subscription Price Increases in Europe

Beginning August 4, all auto-renewable subscription price increases in Austria, Germany, and Poland will require explicit customer consent for the subscription to continue.This policy change aims to provide greater openness and control to subscribers.

• For price increases scheduled on or after August 4, all customers must actively consent to the new price. If a subscriber declines or takes no action, the subscription will expire at the end of the current billing cycle. Apple will send weekly reminders via email, push notifications, and in-app messaging until a decision is made or the subscription lapses.
• Price increases scheduled before August 4 will adhere to the existing notice criteria, even if the renewal occurs after August 4.For annual subscriptions, this could extend as late as August 2026. Depending on the size and velocity of the price increase, consent may still be required.

To ensure a seamless transition, developers are advised to avoid scheduling price increases between August 2 and August 4.