Anna Kendrick’s Selfless Decision: Donating Her Netflix Film Earnings to Victims’ Charities

In the competitive world of entertainment, Anna Kendrick has shown a refreshing commitment to her moral compass. The talented actress, director, and producer, known for her roles in movies like "Pitch Perfect" and "Trolls," has taken a unique stance with her latest Netflix film, "Woman of the Hour."

A CandidDecision to Avoid Profit from True Crime Story

Kendrick, who plays the pivotal role in the film and also directed it, made a surprising and noble decision after realizing the financial success of her film. According to a recent interview with the host of the Crime Junkie podcast, Ashley Flowers, Kendrick shared a heartfelt reason behind her choices.

"I was just making the movie… and then it was like, oh, there’s money going to be exchanging hands. And I asked myself the question of, do you feel gross about this? And I did. And so, yeah, I’m not making money off of the movie," Kendrick stated.

Her candor about feeling uncomfortable with her potential earnings is what sets her apart. Kendrick didn’t expect to make money and, only after Woman of the Hour was bought by Netflix, did she consider the ethical implications of profiting from the cathartic true crime story.

Ethical Considerations in a Complicated Genre

True crime is a genre that is both compelling and controversial. Many argue it disturbs delicate sensitive viewers, while others find it intriguing for its potential to offer closure to families and victims. Kendrick acknowledges the complex nature of the genre, stating, "We’re both steeped in some really valid ethical questions around true crime."

In an industry where films are often judged on their box office and streaming performance, Kendrick set out to do something differently. Her film was less about monetary gain and more about highlighting real-life serial killers like Rodney Alcala and the impact they had on their victims. This ethos is evident in the production values and storytelling choices made.

Directing and Starring in Woman of the Hour

Ensuring that the narrative of a serial killer’s victims was the focal point, Kendrick directed and starred as Cheryl Bradshaw, a contestant on a 1970s dating show The Dating Game. The character’s story intersects with Rodney Alcala’s as she participates in the same show where Alcala would go on to commit numerous murders.

Kendrick’s commitment to moral integrity didn’t end with the ethical considerations of the film. She deliberately chose to act as though the saying "we’re just here to make a movie" had real weight. The actress not only played her role impeccably but also directed the project, ensuring that the suffering of the victims was at the core of the narrative.

A Charitable Stint

Despite her artistic and ethical integrity, Kendrick didn’t shirk her responsibilities regarding the film’s financial success. Netflix purchased the film for a substantial $11 million. Rather than letting the earnings go into her pocket, Kendrick hashed it out sooner rather than later.

She decided to donate her fee to two notable charities – Rainn (Rape, Abuse & Incest National Network) and the National Centre for Victims of Crime. These charities aim to support and provide assistance to victims of various crimes, which aligns perfectly with the themes of Woman of the Hour.

The Impact of Woman of the Hour

Now streaming on Netflix, Woman of the Hour has made a profound impact, with its viewership translating to an estimated 23 million view equivalents. While the views are impressive, the enduring ethos behind the film is notable. Whether intentional or not, Kendrick has set a standard by insisting on taking a stand within a genre often accused of exploiting real-life tragedies.

Kendrick aptly comments, "It is really meant to be the story of the impact that he [Alcala] had on the people that were unfortunate enough to come across him, so the aim was always really to centre the women’s stories."

Takeaway and Call-to-Action

Anna Kendrick’s journey with Woman of the Hour is a profound example of integrity and moral clarity in the entertainment industry. She didn’t just wear a mask of politeness; she demonstrated genuine ethical considerations by dealing with a sensitive and often misunderstood genre.

To deeper understand the nuances of Anna Kendrick’s approach in directing and acting, watch the film here and share your opinion.