Friday, January 9, 2026, 11:03 PM, 50 seconds, Indochina Time
It is quite exciting news when Sega Major game studio announces purchase of rights Rovio Famous game owner Angry Birds Until leading to the further development of the Angry Birds universe and exclusive licensing in key markets around the world.
This extension of the rights agreement between Rovio and Sega builds on the 2023 deal, after the acquisition was completed last year. The plan is to invest in a long-term global strategy to expand the Angry Birds market through direct licensing agreements across the world. But it will focus on target markets like the United States, United Kingdom, and Japan.
And not only that Specialized licensing distributors will be established for the product in key markets including the European Union, Middle East, South Korea, Latin America, China and Southeast Asia, Australia and New Zealand, and India.
We are very excited about the opportunities this brings. From our licensing integration with Sega
This directly supports our transmedia goals for the Angry Birds license.
When combined We will be able to provide Angry Birds fans with incredible global experiences, products and entertainment in more places around the world and across more channels.
Hanna Valkeapää-Nokkala Vice President of Cross-Platform Media at Rovio
Angry Birds is a multiverse that is loved all over the world. And this is an incredible opportunity to explore new and creative approaches. To drive the brand to unprecedented success
By fully integrating Angry Birds into Sega’s global licensing framework, The combined strength of these organizations is poised to unlock the brand’s true potential. Fans and partners can look forward to a new chapter for Angry Birds that is stronger, braver, and more supported than ever before.
Justin Scarpone Executive Vice President and Head of Global Transmedia at Sega
It can be said to be a big marketing strategy for Sega because we will have the opportunity to see the Angry Birds game universe that may expand. to various product items and many entertainment media that will be produced for fans to admire, it can be clearly seen that The Angry Birds Movie 3 is scheduled to hit theaters on December 23, 2026. Sega will also push for worldwide licensing of the film.
