Embracing “Fresh Zhanjiang”: A Core Strategy for Growth

Zhanjiang is actively cultivating a vibrant image, emphasizing its unique blend of “three freshnesses and three beauties.” This commitment was a central theme at the recent Municipal Two Sessions, where members explored innovative strategies to amplify the city’s distinctive characteristics and propel high-quality development. The focus remains firmly on leveraging the “fresh Zhanjiang” brand to unlock new opportunities.

Synergizing Culture and Cuisine: A New Tourism Ecology

Wang Lin, a member of the Municipal CPPCC, champions the integration of Zhanjiang’s culinary strengths with its cultural scene. Recognizing Zhanjiang’s status as “China’s Seafood and Food Capital” and its rich coastal resources, Wang proposes a strategic alliance between the “Fresh Zhanjiang” brand and the performing arts. This vision aims to create a unique “performing arts + food” experience, fostering a new cultural and tourism ecology.

Creating Immersive Experiences

Wang Lin suggests accelerating the development of “performing arts + seafood” consumption scenarios. Imagine attending a large-scale concert where the local catering industry offers themed packages, incentivizing attendees to indulge in Zhanjiang’s renowned seafood.This approach aims to establish a strong association between entertainment and local cuisine, creating a “must-eat seafood when watching performances in Zhanjiang” culture.

Leveraging Influencer Marketing

The proposal also includes establishing a “stars + food” linkage mechanism. By inviting performing artists to become Zhanjiang Seafood Promotion Ambassadors, the city can leverage their influence to boost brand exposure through engaging short videos and live interactions. This strategy aligns with the growing trend of influencer marketing, which, according to a recent report by Statista, is projected to reach $24 billion in value by the end of 2025.

Original content and Immersive Tourism

Furthermore, Wang advocates for the creation of original musical works centered around Zhanjiang’s culinary identity. By integrating elements of seafood culture and coastal scenery into song lyrics, the city can design immersive tourism experiences, inviting visitors to “follow the lyrics to Travel Zhanjiang.”

Fresh Zhanjiang is a shining city business card… It is indeed recommended to deeply integrate the ‘Fresh Zhanjiang’ city brand with the cultural performance industry.
Wang Lin,Municipal CPPCC member

“Fresh Zhanjiang” as a Catalyst for rural Revitalization

Yang Fumin,also a member of the Municipal CPPCC,emphasizes the potential of the “Fresh Zhanjiang” brand to drive rural revitalization. Yang, who is both a CPPCC member and an entrepreneur, advocates for a dual-pronged approach that combines industrial transformation with cultural promotion.

Industrial Transformation and Investment

Yang highlights the role of the Municipal Rural Revitalization Promotion association in showcasing Zhanjiang’s agricultural products on a national scale. He urges the business community to capitalize on the “Zhanjiang Fresh” brand to attract investment and stimulate economic activity. This aligns with the national strategy of rural revitalization, which aims to modernize agriculture and improve the livelihoods of rural communities.

Cultural Storytelling and Tourism

On the cultural front, Yang stresses the importance of crafting compelling narratives around Zhanjiang. He suggests creating theme songs and developing unique cultural and tourism routes that allow visitors to experience the city’s “freshness” and “beauty” firsthand. This approach aims to create a lasting impression and foster a deeper connection with the region.

Zhanjiang’s natural and cultural advantages should be fully utilized to transform the ‘three freshnesses and three beauties’ brand into economic development momentum.
Yang Fumin, Municipal CPPCC member

Elevating Zhanjiang chicken: A Culinary Icon

Xu Yongkang, a member of the Municipal CPPCC and vice president of the Lianjiang Catering Association, focuses on the potential of Zhanjiang chicken to enhance the “Fresh Zhanjiang” brand. Renowned for its distinctive qualities, Zhanjiang chicken holds a special place in the hearts of locals and those who have moved away, representing a strong connection to the region’s culinary heritage.

Standardization and Branding

Xu notes the progress made in standardizing and branding the Zhanjiang chicken industry, supported by the provincial modern agricultural industrial park. Local brands like “Xingwang Chicken” and “Guanghai Chicken” are gaining recognition,and collaborations between industry and research institutions have led to the development of high-quality chicken breeds and patented technologies.

From local Delicacy to National Brand

Xu envisions a future where Zhanjiang chicken transcends its local origins and becomes a national and even international brand. He emphasizes the importance of strengthening brand building, improving technical capabilities, optimizing the industrial chain, and expanding market reach. This ambition reflects the growing demand for high-quality, locally sourced food products.

Zhanjiang chicken industry is an vital pillar industry for the rural revitalization and agricultural modernization of Zhanjiang City… I hope that the government and all sectors of society will work together to inject more impetus into the development of Zhanjiang chicken industry and continue to empower the ‘Fresh Zhanjiang’ urban brand building.
Xu Yongkang, Municipal CPPCC member