While the summer sales begin this Saturday, June 28 in Alsace, the commercial event is struggling to convince the inhabitants of Strasbourg.
It’s time to shop. In Strasbourg, the shop windows are adorned with posters announcing the opening of the sales this Saturday, June 28. Four weeks of crucial business for merchants, but shunned by some customers who no longer know where to head or prefer online purchases.
In the streets of Strasbourg, we admit that the various good deals organized throughout the year can make customers lose the thread. “There are so many pre-waters, privileges, that the sales do not change much,” said Huguette at the microphone of BFM Alsace.
“If we look closely, there are offers all the time permanently, I find that the sales have lost their meaning,” adds Kévin, resident of Strasbourg.
For others, these periods of commerce can be an opportunity to spend the moment with your loved ones, in a physical shop. “We have more discounts during the year, but the sales are interesting to spend a day with relatives,” said Claire, a resident of Mulhouse.
The sellers regret the strong craze
In a downtown shop, merchants note a lack of interest with their customers. From one year to the next, attendance drops and leaves them worried. In question: an evolution in consumption methods.
“These are no longer a favorite purchases, but purchases of necessity, compared to what was going on 10 or 15 years ago when customers were lining up for what they considered a big meeting,” regrets Alassane Fall, seller at Izac Strasbourg. “As there are now sales all year round, the appearance of stores outletit’s complicated, “he adds.
Organized in a regulated manner twice a year, the sales remain for some traders a strong marker. “We are supposed to sell our whole collection, before going to winter,” notes Agathe Lehnard, a shopping at Boutique Singulière.
“The advantage of a physical shop allows customers to try the models,” adds Lindiya Soultanova, a shopping in Strasbourg.
Summer sales will end on July 22 in Alsace.
